It is true that objections are buying signs. When you are talking to a hiring authority or being interviewed, it is important to welcome objections. That may sound counter-intuitive, but you must realize that objections are buying signs or requests for more information. There is NOTHING more frustrating than to […]
Read moreWe are Proud the our client, Cracker Barrel, was voted #1 in Family Dining by consumers! Cracker Barrel Old Country Store again took a commanding lead in this year’s Family-Dining category in the Consumer Picks survey. Just how big was Cracker Barrel’s lead? In addition to outscoring its closest competitor, […]
Read moreWe are proud that our client, The Cheesecake Factory, was voted #1 in Casual Dining by consumers! While the Casual-Dining segment continues to find itself under pressure as fast-casual restaurants chip away at its more upscale and expensive positioning, it does retain its power when consumers want a heightened experience […]
Read moreChocolate — America’s favorite dessert — is becoming even more popular. Of all restaurants that offer dessert, nearly 64 percent offer chocolate, an increase from nearly 53 percent in 2005, according to menu research firm Datassential. Chocolate cake and ice cream are particularly popular, but several chocolate styles, flavor combinations […]
Read moreLosing weight is a perennially popular New Year’s resolution, and, as usual, restaurants are offering better-for-you menu items for the growing number of consumers who look for them in January. But this year, chains’ prevailing strategy is to use the opportunity to launch or promote long-lasting healthful platforms, rather than […]
Read morePanda Restaurant Group Inc., parent company of Panda Express, announced it raised $645,000 to assist victims of Typhoon Haiyan, which recently devastated the Philippines. This donation was generated through corporate and in-store support at the company’s Panda Express, Panda Inn, and Hibachi-San locations, with Panda Restaurant Group matching 100 percent […]
Read moreWreaths Across America (WAA), a nonprofit organization founded to continue and expand the annual wreath-laying ceremony at Arlington National Cemetery and other cemeteries across the country, announced that Jersey Mike’s, a nationwide sub sandwich franchise, donated $305,000 to support its mission to remember the fallen, honor those who serve and […]
Read moreExcerpt from QSR Magazine My year-end top brand stories recap was well received last year, and I decided to do it again. I’ll break from my usual Q&A format to recap this year’s most important brand developments in fast food. Taco Bell. Taco Bell continued to ride the wave it […]
Read moreGrocery, convenience and drug store retailers have long nipped at restaurant sales, but lately those retailers are stepping up their game in an effort to take bigger bites of the foodservice pie. A variety of freshly prepared foods are taking up the space that once held predictable roller-grill hot dogs, […]
Read moreAlexa FaithRick gets the job done with professionalism and creativity. He makes sure everyone he interacts with knows how much he cares about their well being and future. Rick leaves a maximum impact on every client he encounters.
