General Cover Letters Don’t Work
Hiring authorities do not want to receive a cover letter or resume that was obviously mass mailed. Your cover letter as well as your resume should be customized to fit the opportunity and company you have targeted. Your career summary should be keyword rich to avoid being eliminated by automated systems. Only target jobs that require your credentials and interests vs. applying to any and every lead you surface. It is best to target the individual who would be your bosses’ boss. When applying to job boards and website postings, too often your resume seems to end up…
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