Hospitality Recruitment: How to Recruit Professionals in Hospitality

Hospitality recruitment is changing. How can HR professionals and recruiters face new hospitality recruitment challenges?  In this article I share some of the advanced recruiting methods I’ve learned over 30 years as CEO of the largest Hospitality Recruitment firm in the US and Canada.  The goal is to help you recruit professionals in hospitality.

What is hospitality recruitment?

Hospitality industry includes businesses that offer people food, drink, or a place to sleep. Some examples include: hotels, resorts, casinos, bars and restaurants.

Hospitality recruitment is a term used for finding and hiring the right job candidates in hospitality recruitment.

In other words, if you need to hire a hotel manager or receptionist, waiter or a chef, or fill in a similar job within the hospitality industry, this article is for you.

Challenges in hospitality recruitment

Hospitality recruitment has been affected by many changes lately. As a result, HR professionals and recruiters face new challenges when it comes to recruiting hospitality professionals.

Here are the 3 key challenges in hospitality recruitment:

Hospitality recruitment challenge #1: Finding candidates

A recent report by hospitality skills and workforce development charity People 1st estimated that the sector still needs 993,000 staff by 2022, with 870,000 needed to replace existing staff.

As a result, according to new research conducted by The Caterer, an overwhelming majority of hospitality employers find recruiting harder than ever!

Nearly 82% said it was harder than at any time in the past to recruit suitable staff, with a staggering 93% of respondents saying they found it either somewhat difficult (44%) or very difficult (49%).

Hospitality recruitment challenge #2: Attracting candidates

Working in the hospitality industry is often stereotyped as low-wage and entry-level with little opportunity for career advancement. In some cultures, hotel or a restaurant jobs are considered to be inferior, poorly paid positions associated with servitude.

Hospitality recruitment challenge #3: High turnover rate

According to the U.S. Bureau of Labor Statistics, the rate of turnover in the hospitality industry is 2 to 3 times the rate of all other industries.

Estimates of average annual employee turnover range from around 60 to 300 percent, according to research conducted by the American Hotel and Motel Association.

Hospitality employees leave an organization for many reasons, but two common causes are the quality of the selection system and the quality of leadership.

It means that the hiring processes must ensure that the candidate would fit in well in the company culture, as well as be suited for hospitality as a profession!

How to tackle hospitality recruitment challenges?

To tackle the 3 key challenges of hospitality recruitment, HR professionals and recruiters need to:

  1. Apply modern sourcing methods
  2. Use recruitment marketing tactics
  3. Improve the hospitality candidates’ assessments  

Hospitality recruitment tips: Recruit professionals in hospitality faster and easier

Recruiting the right people for a hospitality industry can be a challenging task. However, if you use modern recruiting methods and strategies, you can recruit professional sin hospitality much easier and faster.

Here are the best hospitality recruitment tips that will help you effectively recruit hospitality professionals:

Hospitality recruitment tip #1: Write clear job descriptions

Start by writing clear job descriptions for hospitality positions you need to fill. Writing good job description is the very first step of a successful recruiting and hiring process.

Hospitality recruitment tip #2: Build your employer brand

Employer brand is a term used for your reputation as an employer. Building a strong employer branding strategy is essential if you want to attract great candidates.

Highlight your employee value proposition to differentiate your company and attract the best candidates! This is a very tight labor market and candidates have choices regarding where they want to work.  You must set yourself apart from other companies to attract the top talent.

Hospitality recruitment tip #4: Create great job advertisements

Start by defining your candidate persona – your ideal candidate for a certain position. Defining your candidate persona will make hiring much easier.

Use your candidate persona and your job descriptions to craft a job post that will stand out.

To write a great job advertisement, you need to shift the focus away from your company and your needs. Instead, you should focus on your potential candidates. You need to capture their attention and convince them to apply.

Hospitality recruitment tip #5: Attract candidates with a great career site

One of the best ways to stand out from many other hotels or restaurants seeking job candidates is to create a great career site.

Use your company’s career site to showcase your company’s great working culture, career opportunities, perks and benefits and highlight your company’s mission and vision.

Hospitality recruitment tip #6: Make applying easy

Make applying for your open job positions easy and fast. Don’t make candidates jump through hoops! If they have to fill out long forms or your career site isn’t mobile friendly, you risk losing great candidates. Luckily, there are ways to optimize your application process and get more job applicants from your career site!

Hospitality recruitment tip #7: Use employee referrals

Employee referrals are the most effective recruitment method you can use to utilize the word of mouth and recruit professionals in hospitality.

Hospitality recruitment tip #8: Utilize social media

Social media is the second most effective method for recruiting hospitality professionals. Social media is a fast, affordable and very effective method for attracting professionals in the hospitality industry. Make sure you use social media to promote your employer brand in the best possible way.

Hospitality recruitment tip #9: Test your candidates 

To select the most enthusiastic and capable hospitality candidates, you need to create an effective selection process.

Professional hospitality assessment tests can help you select the most enthusiastic and capable candidates for hospitality roles. Hospitality professionals should have the right type of personality, not just certain skills.

Hospitality employment testing can help you select candidates who have the right type of personality and skills to thrive in customer-facing settings.

If you want to use professional hospitality employment tests, check out:

You should also hire candidates who will be able to thrive in your company culture. In other words, you need to hire the best talent by finding the perfect fit. You will do that by using cultural fit interview questions.

For more info:

What are you doing to keep your workers in this tight labor market?

5 Ways to build a more applicant friendly recruiting process

Learn how Hospitality Recruitment Agencies can be your friend.

Back

What Clients Say About Patrice & Associates

  • Thanks Again!

    Bartol starts on Wednesday! Thanks for again turning over all the rocks for us. - FH Client  Thanks Again!
  • Amy is genuine, honest and has a passion for what she does.

    Amy contacted me in a time where I was unhappy where I was but wasn’t doing anything to change it. She was very informative and if she didn’t have the information at hand, she got it. She revamped an old resume making it more about achievements than responsibilities. She coached me on interview tactics before multiple interviews and was there to talk about them afterwards. Every conversation we had felt more like a friendship than business. She is genuine, honest and has a passion for what she does. She also helped boost my confidence through the entire interview progress. Whatever she is doing, she must be doing it right because I got the job! Thanks Amy for a life changing experience.
    Sincerely,
    Shawn Ware
    Amy is genuine, honest and has a passion for what she does.
  • I really appreciate Tim for all his handwork and consistency.

    He saw a lot of potential in me which allowed me to apply for a higher position than I had first intended. Although the process wasn't easy he was still very honest and trustworthy. I am very grateful to have received his guidance. I really appreciate Tim for all his handwork and consistency.
  • I want to thank Tim...

    ...for all the time he spent helping me acquire my new career. He has helped by assisting me with redesigning my resume and keeping in contact with me throughout the entire process.  His actions showed that he really cared and wanted the best for me. Thanks again, Dominic Almanza I want to thank Tim
  • I would 100% recommend Ross

    I cannot begin to thank Ross and Karen enough! without the two of them I wouldn't have even known about the position! The interview process was quick, easy and simple. After only a short week I was in a position I knew I was going to love forever and it was all thanks to them! Ross has been so good about following up with me even after being hired, asking how my experience has been, what hours I'm working etc. and to top it all off Ross even sent me a gift card thanking me for working with him. I would 100% recommend Ross to anyone looking for a career in the industry!
    Cheers,
    Bayley Ferreira
    I would 100% recommend Ross