Your Resume and LinkedIn
The Job Market continues to be competitive and you must customize your cover letter to match your resume and LinkedIn profile. Employers will screen out job seekers that do not show consistency. Each time you update your resume, you must update your LinkedIn Profile.
If you have changed job targets, it is even more important to change your resume and Social Media presence. If it appears that you are mass mailing your resume, you stand little chance of being contacted or interviewed. It takes time to customize your information, but the pay-off is well worth your effort.
Your cover letter should also show why you have targeted each specific company. Hiring authorities do react to job seekers who have obviously conducted research on their company. You must be able to answer the following question: “Why do you want to work for our company?”Back