Top 9 Recruitment Trends for 2019
Recruitment for 2019 requires a different strategy.
If you are still trying to recruit top talent the way you used to 10 years ago, you likely are struggling. Today’s unemployment rate makes it a candidate’s market. Where in the past candidates were competing for the best jobs, today companies are competing to attract the best talent.
This article is designed to give you some quick, easy insights as you are planning your recruitment strategies this year.
Recruitment Marketing Surprised that marketing will come into play this year? It’s longer how the candidate markets themselves to you the employer, it’s how well are you marketing your company and opportunity to the job seeker. Why would someone want to work for your company versus your competitor. What career path do you offer? What incentives show your employees you care about them?
Employer Branding Do you know what reputation your company has in your community? Do people really want to work for you? Be aware of things liked Glassdoor ratings, put your company name on Google and see what comes up. Today’s candidates are pretty savvy and are not just applying for every open job that’s available. If your reputation isn’t what it should be, address it head on. Let the candidate know that things have changed, you are aware of issues in the past but things have improved.
Candidate Experience If you are running ads, are you sending them to your website to apply? How many steps do they have to go through to actually feel like they have submitted their resume? Do you have an auto-responder letter so everyone who applies receives some sort of correspondence from you? If there are too many steps, candidates will “opt out” and end up not applying. In this market you need to Screen In vs Screen Out.
Social Recruiting Social Recruiting involves being proactive to find the best candidate. Presenting your opportunity to people on social media and letting groups of people know you have a great opportunity may attract candidates that are not currently on the internet answering ads.
Recruitment Automation Tools Recruitment Automation tools can speed up the process of mining through resumes. Auto parser can no only input the resumes into your system but can help spot key words of interest. But remember, many people don’t know how to write a strong resume and you want to be careful out to Screen Out someone that may be perfect.
Data Driven Recruiting Data is the new superpower. Using data in recruitment will give you insights on which are the areas in hiring you should focus upon and where you can improve. Use data analytics and pay more attention to metrics such as cost to hire, time to hire, and much more.
Structured Interviews Structured interviews are critical in recruitment to make sure you get the same information from each candidate for a fair comparison. “Winging it” will likely only leave you unanswered questions and could lead to the wrong decision.
Employee Referrals Employee referrals from happy employees is the best and easiest way to build your staff. Are you offering incentives to your employees? Are you employees happy enough to suggest a job with your company to their best friend? The culture of your company will often impact employee referrals.