The $1 Menu Battle Continues and Consumers Win!

Most recently, Burger King entered the $1 burger battle with news that it would roll out a $1 double cheeseburger to all U.S. locations on Oct. 19. A few days later, Jack in the Box unveiled its new Bonus Jack Combo Meal, which features a double-patty cheeseburger along with a small order of fries and a small drink for the suggested price of $3.99.

The new offerings will compete with McDonald’s Dollar Menu, which includes the McDouble sandwich, and Wendy’s 99-cent specials, including its Double Stack, as well as the proliferation of premium burgers, like the Big Carl at Carl’s Jr., muscling their way onto fast-food restaurant menus as operators work to enhance their value messages with both low-cost and more upscale items.

As consumers continue to battle against recessionary pressures, not the least of which is rising unemployment, deals are crucial to winning customer traffic—even as restaurants question whether pervasive discounting will affect perceptions of quality, or spoil consumers to the point where low prices or value-driven deals will be required for the long term.

“Bottom line is, you are going to see significant discounting continuing in the Quick Service Restaurant industry,” said Alan Vituli, chairman and chief executive at Carrols Restaurant Group Inc., the largest Burger King franchisee, during the company’s latest conference call in August. “We believe that Burger King’s strong value proposition coupled with a renewed focus on value advertising can and should resonate with consumers in the current economic climate.”

According to research from The NPD Group, when consumers who had cut back on restaurant visits were asked what would entice them to go to restaurants more often, they listed discounts, coupons for a free item, more dollar menu items, a choice of price offerings and other cost management options. The largest percentage of respondents, 31 percent, wanted price discounts on regular menu items, while 24 percent wanted coupons for free items and 23 percent wanted $1 or 99-cent offerings.

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What Clients Say About Patrice & Associates

  • And I couldn’t have done it without R. Whitney Davis

    I needed to make a change in my life. I was stuck in a series of jobs that weren’t satisfying monetarily or weren’t moving me forward in my chosen career. I could get a new job. I could even find one that paid me slightly more, but it would be more of the same monotonous job I was doing and eventually I’d be unsatisfied, looking for something else.

    I needed a new path, a new direction, but how could I take my skill set and go places I’d never been before? That’s when the recruiter at Patrice and Associates, R. Whitney Davis stepped in. He helped me to see I could use my skills in a related, but altogether different job that would not only challenge me professionally as I would be entering an entirely new field, but would be a considerable pay bump.

    To begin with, thanks to his guidance, I could see I was not presenting myself and my talents at their best in the previous interviews, not just now, but my entire working life.  And I’d always felt I had no problem getting jobs I wanted!  Following his advice, I could instantly see the difference in my interview technique and how the people interviewing me were reacting far more positively than they had been in the past. I was even seeing my own skills in a different way than I ever had.  And I notice how I could now apply jobs I never thought I was qualified for, much less even considered trying to attain.

    As a direct result of his help, I acquired a new and challenging job that charts new paths for me professionally and the salary bump is sizable. I am so thrilled and excited about my new job. It literally is going to change my life in such positive ways.

    And the relationship doesn’t end there as they are keeping track of my path and advising me as I continue to grow, helping me to move along even further.   I can’t encourage job seekers enough to enlist the aid of Patrice and Associates. They’ll help to open doors you didn’t even know were closed to you.

       

    Thanks!

    Anthony D. Langford

    And I couldn’t have done it without R. Whitney Davis
  • Scott Meyer puts his heart into finding people jobs

    Hello, my name is Scott W. and I would like to tell anyone who will listen about Scott Meyer.  He doesn’t treat you like a paycheck, he treats you like a friend.  Anyone out there looking for work get Scott Meyer is on your side!  He listens to what you say and puts his heart into it.                   Thank You So Much! Scott W. Scott Meyer puts his heart into finding people jobs
  • Darryl Jackson did not leave my side!

    When I finally decided to leave my last endeavor and move on to a better opportunity, I trusted Darryl Jackson with helping me find the best fit career for my future! Darryl not only would lend a listening ear, he also gave encouraging advice because he listened! The follow up after each interview gave me high hopes! When I got the call for an offer, he was the first person I called! He was just as excited as I was and I appreciate everything he has done thus far!         Warm Regards, Darling Mack Darryl Jackson did not leave my side!
  • Patricia got me the interview within one day and a job offer with career growth in a week and a half.

    It is my honor and pleasure to write this letter of recommendation for Patrice & Associates' Executive Recruiter, Patrica Mayorca. I am so grateful for the way Patrica Mayorca  gave me the courage to dream again (even during a pandemic) and helped me put my career goals back on track and get my professional life back in order. When I came in contact with Patricia Mayorca, through a website connection; I wasn't seeking a new job; but was grateful to even have a job during this pandemic.  But, what a great chance meeting and opportunity; it was that Patricia shared with me.  Patricia was there to assist with my resume and find my best avenue to move forward with this opportunity. I am now excited about this next step in my career and have Patricia Mayorca entirely to thank.  Therefore, I recommend Patrice & Associates' Executive Recruiter, Patricia Mayorca wholeheartedly for anyone who is seeking help finding their own career path.                   Sincerely, Lauren Watkins Patricia got me the interview within one day and a job offer with career growth in a week and a half
  • I greatly appreciate all the outstanding service that Gary Tietz provided.
    I am looking  forward to starting my new job soon.  I would like to thank Gary Tietz for his help on my search for employment.  He made the process simple and provided me with outstanding service.  I am very happy to be employed by a great company in such a short period of time.  I personally had been searching for a very long time, with no luck on finding a job.  Gary’s dedication and efforts made this process simple, helpful and fast for me.  I highly recommend his recruiting service for anyone that is needing help in finding employment.  I am looking forward to starting my new job in a week, thank you!
    Sincerely,
    Shahid Channan
    I greatly appreciate all the outstanding service that Gary Tietz provided.