The $1 Menu Battle Continues and Consumers Win!

Most recently, Burger King entered the $1 burger battle with news that it would roll out a $1 double cheeseburger to all U.S. locations on Oct. 19. A few days later, Jack in the Box unveiled its new Bonus Jack Combo Meal, which features a double-patty cheeseburger along with a small order of fries and a small drink for the suggested price of $3.99.

The new offerings will compete with McDonald’s Dollar Menu, which includes the McDouble sandwich, and Wendy’s 99-cent specials, including its Double Stack, as well as the proliferation of premium burgers, like the Big Carl at Carl’s Jr., muscling their way onto fast-food restaurant menus as operators work to enhance their value messages with both low-cost and more upscale items.

As consumers continue to battle against recessionary pressures, not the least of which is rising unemployment, deals are crucial to winning customer traffic—even as restaurants question whether pervasive discounting will affect perceptions of quality, or spoil consumers to the point where low prices or value-driven deals will be required for the long term.

“Bottom line is, you are going to see significant discounting continuing in the Quick Service Restaurant industry,” said Alan Vituli, chairman and chief executive at Carrols Restaurant Group Inc., the largest Burger King franchisee, during the company’s latest conference call in August. “We believe that Burger King’s strong value proposition coupled with a renewed focus on value advertising can and should resonate with consumers in the current economic climate.”

According to research from The NPD Group, when consumers who had cut back on restaurant visits were asked what would entice them to go to restaurants more often, they listed discounts, coupons for a free item, more dollar menu items, a choice of price offerings and other cost management options. The largest percentage of respondents, 31 percent, wanted price discounts on regular menu items, while 24 percent wanted coupons for free items and 23 percent wanted $1 or 99-cent offerings.

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    I just would like to say that Margo Kornfeld was instrumental in landing my dream job. I did not know what to expect at all. My thoughts were that she is a regular recruiter trying to meet her quota. But was I wrong. She is not. As a matter of fact she will bat for you 300%. That is what she did for me. She gave me the scope regarding information for the interview and what they are looking for. She provided the confidence and belief that this opportunity is for me and how to wow them. And I did! If you are looking for that perfect opportunity, I would recommend Margo Kornfeld. She definitely has you covered.                       Reginald W. Zephyrin I just want to say a huge “Thank You!!” to Margo Kornfeld for all she has done.
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    I started off with Tim Keith through Patrice & Associates one year ago. Tim was a great help preparing me and coaching along my way to joining my new career. Once accepted into the job, I immediately took focus and started to create relationships. I started off as assistant manager making the bare minimum salary at the time and within three months of being there was given a 10% raise. I further went on to become service manager and then bar manager and then assistant general manager in the next six months. In October, I was given the opportunity to follow my progression into general manager and continue with my training with the company. I then took over as general manager at the end of November. One of the fastest employees promoted to general manager in company history. The company really supports and relies on its managers and sees that they do good work and then they promote from within. Best company I’ve ever worked for, not a high stress environment and when they promise you something they actually follow through. Tim, is a wonderful human being and will work day and night for you. I’ll never use another recruiting agency, #1 - because I won’t need one due to that I found the perfect job and #2 - because Tim worked so hard for me to find this job.   Sincerely, Andrew Marsh Thank you very much Tim Keith!
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    She was a great listener, showed confidence and passion for her job.  I tell my friends she is my "Recruiter Champion".  I will not hesitate to refer my friends and family to her should they need job placement expertise.
     
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    I have been uber busy in my new position as Restaurant Manager. Initially, Vicki Marshall set me up with my new employer which would have been a great position. However after many interviews, we came to the conclusion that I would be a better fit for there bigger busier venue. I cannot express effectively how integral Vicki was in finding me the perfect company in the location I was looking for. She informed me of the companies long renown history and core values. She also helped prepare me for my interviews. I am deeply in her debt and cannot recommend her more highly.                    
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    Where do I begin? From her initial message to me, I could tell that Carol would not be like other recruiters I had worked with. Her energy alone made me look forward to each call with her. Carol’s knowledge and familiarity with the hospitality industry and the brand made her an invaluable resource for me. Regardless of the need, she was readily available to assist me.  I can only imagine how stressful this process would have been without her by my side.     Thank You Carol!   Tanja Davis Thank you Carol Bullock!