Study: Consumers Hungry for Restaurants

As restaurant recruiters, this is especially great news for us to hear! 

Consumers’ appetite for restaurant dining out has grown significantly from six months ago, according to a new study from consumer research firm Market Force Information.  This is another great indication that the restaurant industry is strong and can survive anything the economy tends to throw at it.  Americans love food and love to eat out!

About 25 percent of the 4,600 respondents to a Market Force poll indicated that they plan to eat at restaurants more in the next three months than they did during the previous three months, compared with only 5 percent of consumers surveyed in December 2009.

Only 8 percent of respondents projected that they would eat at a restaurant less than they did the past three months, compared with 52 percent who said so in December 2009, while two-thirds of consumers said their eating-out habits would stay the same, an improvement from the 44 percent who responded that way six months ago, according to Market Force.

The study indicating growing consumer hunger for dining out comes amid broader signs of a sluggish economic recovery. While the Department of Labor reported last week that the national unemployment rate fell from 9.7 percent in May to 9.5 percent in June, much of that decrease was attributed to 652,000 people dropping out of the labor force. Private employers added 83,000 jobs in June, while government payrolls decreased 125,000 after 225,000 census jobs were phased out.

The way restaurants attract those diners also is starting to change. Some of the industry’s biggest companies are shifting their marketing from aggressive traffic-driving deals to new products. For example, quick-service chains Subway and Taco Bell, which have long focused on value offerings, are looking to make in-roads at breakfast. Burger King pivoted from value offers like $1 double cheeseburgers to a limited-time offering of Fire-Grilled Ribs, a more premium product with a higher price point.

The Market Force survey also found that healthful restaurant menu options remain important to consumers as they express a willingness to dine out more. Forty-two percent of respondents said it was extremely important that restaurants post information on calories and nutrition, while 45 percent said it was somewhat important. Similarly, 36 percent of consumers said it was extremely important that restaurants serve appropriate portions, with 45 percent saying it was somewhat important.

Organic and locally sourced products are not as crucial to consumers, however. Forty percent of respondents said the use of organic products was not at all important, while 21 percent of consumers responded that local sourcing was not at all important.

Market Force’s survey was conducted among the firm’s network of more than 300,000 independent mystery shoppers and merchandisers. Of the 4,600 people selected for this study, which was conducted in May and June, 80 percent of them worked part time or full time, and 60 percent reported incomes of more than $50,000 a year. Seventy-six percent of respondents were women, and half the participants reported having children at home.
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What Clients Say About Patrice & Associates

  • Hospitality Recruiter Helps Find Me a Job!

    Chris Giles was very helpful throughout this whole process. First he helped me get my resume polished to send off, he was very patient with me during this. I was very busy with my job search and interviews, but he always made sure to follow up if I didn't get something back to him and was always patient with me. Once we had my resume updated he got it sent off and set up my interviews, he was very helpful in coaching me and making sure I was prepared for the interview. Chris was always there to answer any questions I had and touched base frequently as we were waiting to hear back about things certain things. If I hadn't heard back from one of the hiring departments he would contact them and I would hear from them later that day. Now after getting hired and starting the training program he checks in with me weekly to see how things are going and provides a listening ear if I need to vent about anything. He has been very encouraging and has helped me be more confident going through this hiring  process. Thank you Chris!   Charissa Hahn     Have a Hospitality Recruitment Specialist work for you for FREE Hospitality Recruiter Helps Find Me a Job!
  • I would like to thank Frank Rondeau for leading me through all the steps required to land  a great job opportunity. Frank took the time to ask questions about my career goals and personal plans to create a personal resume, based on my career and work experience, in order to connect me with a great job fit for myself- and for my future employer. The end result was getting my interview process handled, and giving me appropriate advice on how to handle the interview for it to be successful... and it sure was. Thank you Frank and Patrice and Associates for helping me get started on this exciting next chapter of my life! -Elaine Garcia   Started on this exciting next chapter of my life!
  • Hospitality Recruiter Can Help You Find a Job!

    Karl was the best asset in securing my new position. He was there coaching and teaching me every step of the way. I have been working in the food industry for 20+ years and this is the first time I have used a recruiter. I have been on both ends of the hiring process and Karl has helped to know what people are looking for and what I should be looking for when hiring new employees. I look forward to meeting Karl and shaking his hand. If needed I would seek Karl out again!         Mahmoud Elkhyati         Need help with your resume – Have a Recruitment Specialist help you for FREE       Hospitality Recruiter Can Help You Find a Job!
  • Hospitality Recruitment Works!

    My interactions with Mr. Richard were professional. He was very accommodating to my wants in needs when it came to the company I was looking to become a part of. I had tried myself to obtain a position with this company, but I was not able to do so on my own. With Richard's help I was able to land the position.  He kept me in the loop when it came to every interview that I had from beginning to end and kept me very upbeat and positive about the experience. I believe this is how a head hunter or recruiter should perform when dealing with clients very professional and had integrity in everything that he did.     Albert Jones     Hospitality Recruitment matches YOUR skills with the perfect job Hospitality Recruitment Works!
  • Hospitality Recruiters Are Here to Help

    Daniel was a great help to me on my job search. From the first time I was contacted by him I felt he was here not only to help the company find the right candidate but he was there to make sure I was right for the position.  Daniel is very persistent when he is working with you.  He knows that time is of the essence and he helps you adhere to a very strict timeline to be successful.  Daniel is there for you when you are feeling unsure and is always available to discuss just about anything.  He has a wealth of FOH & BOH knowledge and that really put me at ease because I have not met many recruiters with FOH & BOH experience. Talking to someone who has been where you have been really puts you at ease!  I am very appreciative that I had the chance to work with Daniel on this occasion.  I am thankful he was understanding, attentive, communicative, and seems to generally care about you as a person and a perspective candidate! Katherine Woods         Career Coaches that help you for FREE Hospitality Recruiters Are Here to Help