Study: Consumers Hungry for Restaurants

As restaurant recruiters, this is especially great news for us to hear! 

Consumers’ appetite for restaurant dining out has grown significantly from six months ago, according to a new study from consumer research firm Market Force Information.  This is another great indication that the restaurant industry is strong and can survive anything the economy tends to throw at it.  Americans love food and love to eat out!

About 25 percent of the 4,600 respondents to a Market Force poll indicated that they plan to eat at restaurants more in the next three months than they did during the previous three months, compared with only 5 percent of consumers surveyed in December 2009.

Only 8 percent of respondents projected that they would eat at a restaurant less than they did the past three months, compared with 52 percent who said so in December 2009, while two-thirds of consumers said their eating-out habits would stay the same, an improvement from the 44 percent who responded that way six months ago, according to Market Force.

The study indicating growing consumer hunger for dining out comes amid broader signs of a sluggish economic recovery. While the Department of Labor reported last week that the national unemployment rate fell from 9.7 percent in May to 9.5 percent in June, much of that decrease was attributed to 652,000 people dropping out of the labor force. Private employers added 83,000 jobs in June, while government payrolls decreased 125,000 after 225,000 census jobs were phased out.

The way restaurants attract those diners also is starting to change. Some of the industry’s biggest companies are shifting their marketing from aggressive traffic-driving deals to new products. For example, quick-service chains Subway and Taco Bell, which have long focused on value offerings, are looking to make in-roads at breakfast. Burger King pivoted from value offers like $1 double cheeseburgers to a limited-time offering of Fire-Grilled Ribs, a more premium product with a higher price point.

The Market Force survey also found that healthful restaurant menu options remain important to consumers as they express a willingness to dine out more. Forty-two percent of respondents said it was extremely important that restaurants post information on calories and nutrition, while 45 percent said it was somewhat important. Similarly, 36 percent of consumers said it was extremely important that restaurants serve appropriate portions, with 45 percent saying it was somewhat important.

Organic and locally sourced products are not as crucial to consumers, however. Forty percent of respondents said the use of organic products was not at all important, while 21 percent of consumers responded that local sourcing was not at all important.

Market Force’s survey was conducted among the firm’s network of more than 300,000 independent mystery shoppers and merchandisers. Of the 4,600 people selected for this study, which was conducted in May and June, 80 percent of them worked part time or full time, and 60 percent reported incomes of more than $50,000 a year. Seventy-six percent of respondents were women, and half the participants reported having children at home.
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What Clients Say About Patrice & Associates

  • Recruiters Find You Great Careers

    In working with Patrice & Associates, in particular with Sarah Straniero, I was extremely happy with how quickly Sarah was able to place me with my current employer. Sarah is a true professional and I would recommend using Patrice & Associates if you're looking for a career change.   Best in health, Mark Mueller Recruiters Find You Great Careers
  • Recruitment coaches help you think outside of your comfort zone.

    I was contacted by Joe about the job opportunity and at first I was against it. I was searching for something that was outside of my comfort zone and outside of the food industry. While talking with Joe he was so enthusiastic about the company that I said sure let’s give it a try. Joe was with me every single step of the way. From initial contact to me actually being hired he was there. He called/ texted me the day of my interview and encouraged me along the way. I was surprised and happy for his involvement to help me. I could always count on him for great advise and tips during the process. He shared my excitement each time I was contacted by the new company and followed my journey. He was always professional and was easily contacted when I had butterflies about me making the changes. I recommend Joe to any job seekers out there. He went above and beyond! Marqell Campbell General Manager SPJ Recruitment coaches help you think outside of your comfort zone.
  • Recruitment Coaches are Your Coach for Life!

    All I can say about Mike is he has always been supportive and a great mentor to me over the past 8 years.  First as my Director of Operations with Mimi’s Café he always challenged me to be a better manager and encouraged my growth by having me take on leading weekly kitchen manager calls for his market and trusting me to go into troubled locations and helping to turn them around.  Most recently when my time with Mimi’s was over Mike was able to help me secure the next step in my journey in less than 3 weeks.

    Sincerely,

    Bob Nawa

    Recruitment Coaches are Your Coach for Life!
  • Job Coaches Help Reach YOUR Target!

    Emily was amazing from start to finish. From reaching out in the beginning and making clear my options to scheduling the interviews and making sure that I was equipped with all the information and confidence I needed to impress the interviewer. She was in constant contact and was true to her word when she said she was here for me throughout the process. Thank you all for your help. Brian Smith Job Coaches Help Reach YOUR Target!
  • Hospitality Recruiters Make the Best Match for You in Your Next Job.

    I was extremely impressed with Sharon's attention to detail and to make me feel comfortable.  She was in my corner the whole time.  I think it is really great that she actually eats at the restaurants that I will be managing so that is encouraging because that means they have a great working relationship!  I felt that she knew exactly how to prepare me for the interview and the resume that was created was very impressive! Michael Talerico

    Hospitality Recruiters Make the Best Match for You in Your Next Job.