Study: Consumers Hungry for Restaurants

As restaurant recruiters, this is especially great news for us to hear! 

Consumers’ appetite for restaurant dining out has grown significantly from six months ago, according to a new study from consumer research firm Market Force Information.  This is another great indication that the restaurant industry is strong and can survive anything the economy tends to throw at it.  Americans love food and love to eat out!

About 25 percent of the 4,600 respondents to a Market Force poll indicated that they plan to eat at restaurants more in the next three months than they did during the previous three months, compared with only 5 percent of consumers surveyed in December 2009.

Only 8 percent of respondents projected that they would eat at a restaurant less than they did the past three months, compared with 52 percent who said so in December 2009, while two-thirds of consumers said their eating-out habits would stay the same, an improvement from the 44 percent who responded that way six months ago, according to Market Force.

The study indicating growing consumer hunger for dining out comes amid broader signs of a sluggish economic recovery. While the Department of Labor reported last week that the national unemployment rate fell from 9.7 percent in May to 9.5 percent in June, much of that decrease was attributed to 652,000 people dropping out of the labor force. Private employers added 83,000 jobs in June, while government payrolls decreased 125,000 after 225,000 census jobs were phased out.

The way restaurants attract those diners also is starting to change. Some of the industry’s biggest companies are shifting their marketing from aggressive traffic-driving deals to new products. For example, quick-service chains Subway and Taco Bell, which have long focused on value offerings, are looking to make in-roads at breakfast. Burger King pivoted from value offers like $1 double cheeseburgers to a limited-time offering of Fire-Grilled Ribs, a more premium product with a higher price point.

The Market Force survey also found that healthful restaurant menu options remain important to consumers as they express a willingness to dine out more. Forty-two percent of respondents said it was extremely important that restaurants post information on calories and nutrition, while 45 percent said it was somewhat important. Similarly, 36 percent of consumers said it was extremely important that restaurants serve appropriate portions, with 45 percent saying it was somewhat important.

Organic and locally sourced products are not as crucial to consumers, however. Forty percent of respondents said the use of organic products was not at all important, while 21 percent of consumers responded that local sourcing was not at all important.

Market Force’s survey was conducted among the firm’s network of more than 300,000 independent mystery shoppers and merchandisers. Of the 4,600 people selected for this study, which was conducted in May and June, 80 percent of them worked part time or full time, and 60 percent reported incomes of more than $50,000 a year. Seventy-six percent of respondents were women, and half the participants reported having children at home.
Back

What Clients Say About Patrice & Associates

  • David Hotovy was amazing in every way possible. 

    First off, I would like to say Thank you for all the support and help landing a spot for me.  We kept in contact everyday whether we were talking about family or work.  Even after the prospected new job kept us hanging, after we thought we landed it, he was there to make sure my mind was still right.  I actually want to work with him and the company now lol.  He stayed focused on finding me a spot and telling me that I have everything companies need.  To his Boss as well, to going to bat for me. I feel I made a new friend.  I don't know if there is anymore that I can say, I would love to do more for the company so your whole team is recognized.  I deal with businesses and customers a lot and this was by far the best customer experience I've ever had!  I thought I was the best!! If there is anything I can do for David and your company let me know.
    Cheers,
    Steven King
    David Hotovy was amazing in every way possible
  • Colleen Casey went above and beyond. 

    Colleen Casey of Patrice & Associates helped me obtain a Payroll position.  She helped build my confidence and mentored me through the interview process.  In my past career searches I have worked with other career agencies and never experienced the service I received working with Colleen.  She became my mentor with building up my confidence and how to go about interviewing for the company I have accepted my current position.  I would recommend the company, but would definitely tell anyone to contact Colleen if they are looking for a new position in the future.

    Thank you,

    Dorinda Sperry

    Colleen Casey went above and beyond
  • Corina Mack was wonderful to work with. 

    She was easy to speak with during the interview process and gave helpful tips. She was diligent with her follow-ups and very responsive to my calls/emails.  I would absolutely work with Corina again!
    Thank you!
    Amanda
    Corina Mack was wonderful to work with
  • Darryl is my Coach Angel. I'm very thankful to have been reached out to for this job.  At the same time I received the call I was just listening to something and then I received the call from Darryl and things were answered.  I'm even receiving more money than my last management job ( WOW ).  Thanks again, you all changed the game for me.           Sincerely, RASHEDA KEITH Darryl is my Coach Angel
  • Corina Mack was amazing!  

    She communicated well throughout the interview process and understood my goals and expectations of the job position.  She did a great job of connecting me to what the company was looking for in the VP of Operations position.  This gave me ability to be well prepared for my interviews.   Not only would I recommend Corina, but planning on using her in my new role to continue to staff accordingly.
    Thank you,
    Pete Hodges
    Corina Mack was amazing!