Small Portions – Big Idea

Small portions are very big these days.

Many 2013 trend predictions determined that small plates and snacking are expected to be popular among chefs and restaurant operators this year. While diners are still eating during the traditional meal times—breakfast, lunch, and dinner—they are eating less at those times, opting instead to have five or more smaller meals a day.

“Quick service is naturally conducive to consumers who are saying to themselves, ‘This is how hungry I am now, and I want to eat something good right away,’” says Julia Gallo-Torres, foodservice category manager for global marketing firm Mintel. Many fast feeders are offering a growing variety of entrées and other menu items at different portion sizes and price points, she says.

Eating outside the three regular meals a day is often dubbed snacking, but that term can mean much more than potato chips, popcorn, and candy, Gallo-Torres says. “Snacking is really a variety of food options,” she says. “It can be smaller portions as a meal, or it can be small plates to share with friends.” Money is typically a huge driver of snacking, “and the food should be fast and not fill them up.”

According to a study by market research company The NPD Group, more American consumers are eating during the three normal meal times than five years earlier, but these dining occasions are increasingly composed of more mini meals. The “Snacking in America 2012” report found that the average diner consumes fewer food and beverage items at traditional meals than in the past, while more than half of Americans are snacking two or three times a day.

A quick serve with a diverse menu gives customers a better opportunity to plan their meals, says Kazia Jankowski, associate culinary director at Sterling-Rice Group, a Boulder, Colorado, branding agency.

“If you build a menu that has different flavors and portions, it gives the consumer the ability to not only shape a particular meal, but also to shape how they will be eating during their entire day,” she says.

Back

What Clients Say About Patrice & Associates

  • Helen Nourai THANK YOU SO VERY MUCH!!

    After being COVID laid off in 2020; I spent the next year floundering, and looking for work. I had my resume up on all the different sites, and applied to anything that was even close to a good fit. No luck, and very few calls or email responses. Until one day out of nowhere Helen contacted me. Helen was extremely personable, positive, and prepared. After speaking for some time, completing the initial introductions, and basic information. Helen already had a position in mind for me. I sent her all of my relevant documents, and she worked her magic. Just a couple days later she emailed back my beautifully reworked resume, and double checked that I was ready for her to submit to potential employers. Then things went very fast! The next day on a Tuesday I had 2 phone interviews. Then Thursday another interview with the Director. Helen kept in touch every step of the way; calling even when I had forgotten to keep her posted. Then the General Manager contacted me on a Saturday followed by the VP!! Less than a week after Helen had submitted me I had completed the interview process, and was waiting on an offer pending reference & background checks. Helen, again was in amazing communication with me. Discussing my needs from the offer to ensure that when the offer was made; it included everything I wanted. It worked out exactly like that too! In the midst of the whirlwind offer that was exactly what I wanted (something I've never experienced before), and all the different company leaders reaching out to me. Helen was right there with me too. Checking in, sharing in my excitement, and giving me all her congratulations. Again, I had never experienced a hiring process with this much of a personal touch before ever! Definitely never one that was this smooth, and fast. If the Company went a day not talking to me, Helen was on it and reaching out to push the process forward.
    13 months of the unconscionable COVID under employment; with all the stress, worry, and insecurity, doing anything and everything to scrape together as many dollars as possible, to finally land a dream position that is a perfect fit, in my ideal location, industry, and salary. It is all still so unbelievable, and I know Helen was more than a major player. She was the key! The difference maker! I cannot express my level of gratitude for her help, and perseverance. Helen is the most gifted recruiter I have ever interacted with, and should I ever be looking for work, Helen will absolutely be my first call.
    Much Gratitude,
    Ben Whetstone
    Helen Nourai THANK YOU SO VERY MUCH!!
  • Jonathan Litt is a wonderful person and great recruiter!

    Thank you for all the assistance you provided me during my job search. I appreciate the information and advice that Johnathan Litt had given, as well as the connections you have shared with me. Your expertise and help have been invaluable during this.  I’ll never forget your help and your friendship, you are one and only one, thanks again.
    Sincerely,
    Shahriar Lou Mehrdad
    Jonathan Litt is a wonderful person and great recruiter!
  • I’m still in awe of Gary Kinsinger's abilities!

    It has been such an honor to work with Patrice & Associates, but more specifically with Gary Kinsinger. I’ve worked with recruiters in the past, however none as detail oriented and diligent as Mr. Kinsinger. From the moment he initially reached out to me, all the way to my first day in my new position, Gary was and is still very present in making sure my comfort and needs are met. I truly can’t put into words how beyond grateful I am to have worked with Gary. And with no doubt in my mind would recommend his services to anyone in the market. Gary matched me with the role of my dreams in just one and a half weeks. Thank you so much, Gary Kinsinger!
    Best,
    Angela L DeFalco
    I’m still in awe of Gary Kinsinger's abilities!
  • Kathy Helfand is a true asset to Patrice & Associates

    I worked with Kathy Helfand and I was very lucky to have her help getting me placed with an amazing company. She was there with me every step of the way from the interview process to even the follow up after I started the job. She knew from the beginning what the client wanted and was able to place me where she knew I would be a great fit. I am very grateful for everything she did to help me on my way!

       

    Thank you,

    Daniel Nichols

    Kathy Helfand is a true asset to Patrice & Associates
  • Shannon Wilcox was absolutely amazing throughout the whole recruitment process!

    I have never met such a professional and dedicated recruitment person. I cannot thank him enough for his full support, for believing in me and for helping me start a new chapter of my professional career within just one week! Shannon, you are brilliant at what you do.
    Sincerely,
    George Acosta
    Shannon Wilcox was absolutely amazing throughout the whole recruitment process!