Small Portions – Big Idea

Small portions are very big these days.

Many 2013 trend predictions determined that small plates and snacking are expected to be popular among chefs and restaurant operators this year. While diners are still eating during the traditional meal times—breakfast, lunch, and dinner—they are eating less at those times, opting instead to have five or more smaller meals a day.

“Quick service is naturally conducive to consumers who are saying to themselves, ‘This is how hungry I am now, and I want to eat something good right away,’” says Julia Gallo-Torres, foodservice category manager for global marketing firm Mintel. Many fast feeders are offering a growing variety of entrées and other menu items at different portion sizes and price points, she says.

Eating outside the three regular meals a day is often dubbed snacking, but that term can mean much more than potato chips, popcorn, and candy, Gallo-Torres says. “Snacking is really a variety of food options,” she says. “It can be smaller portions as a meal, or it can be small plates to share with friends.” Money is typically a huge driver of snacking, “and the food should be fast and not fill them up.”

According to a study by market research company The NPD Group, more American consumers are eating during the three normal meal times than five years earlier, but these dining occasions are increasingly composed of more mini meals. The “Snacking in America 2012” report found that the average diner consumes fewer food and beverage items at traditional meals than in the past, while more than half of Americans are snacking two or three times a day.

A quick serve with a diverse menu gives customers a better opportunity to plan their meals, says Kazia Jankowski, associate culinary director at Sterling-Rice Group, a Boulder, Colorado, branding agency.

“If you build a menu that has different flavors and portions, it gives the consumer the ability to not only shape a particular meal, but also to shape how they will be eating during their entire day,” she says.

Back

What Clients Say About Patrice & Associates

  • Darryl Jackson has been amazing during this whole process!

    He has kept in contact with me from the very beginning! He gave the company I interviewed for a good vision of myself and they are talking highly of me! Without Darryl, I would still be jobless! He has called me on several occasions to check in and show me that he is reaching out to the next people he needs to reach out to! I could not have asked for a better supporter to help me in my job search! His business is going to excel if he continues to work this hard with his clients like he did with me and I honestly cannot thank him enough!
    Thanks,
    Josh Adams
    Darryl Jackson has been amazing during this whole process!
  • Matt gave excellent information that helped me put my best foot forward. 

    I had the pleasure of working with Matt Lopez.  We have been on this journey with a few companies. I always felt well represented and excited about the opportunities I was presented. His timely follow up is one of the many attributes that stood out the most.  It is hard to find professionalism at this level.  He gave consistent feedback, and pep talks before my interviews.  It's quite a process when dealing with second and third interviews, and Matt constantly provided great energy and enthusiasm.  He also made sure I was always prepared in having all the ammunition I needed.  Whether footnotes, information about the brand, or providing key examples to respond during the interviews.  With this pandemic, it's been difficult.  Many companies are hesitant with the direction they are moving.  Even with my vast experience, Matt is my most valuable asset.  I have several Colleagues and I would highly recommend his service without a doubt.

    Best,
    James McClain Jr.
    Matt gave excellent information that helped me put my best foot forward
  • Sally Kennedy is prompt, professional, and thorough!

    We found 2 employees using Sally Kennedy's services.  I wanted to let you know, she is amazing to work with!  We have used other services and she was able to find, by far, the best candidates for the positions.  I look forward to working with her and your company in the future!

     

    Best Regards,

    Kelley Smith

    Sally Kennedy is prompt, professional, and thorough!
  • I would recommend Darryl to any candidate!

    Darryl Jackson did a great job providing the resources and the tools I needed to land a great job. He was patient, knowledgeable, and willing to go the extra mile to ensure that I was successful.     Thank You So Much! Jalen Hannah I would recommend Darryl Jackson to any candidate!
  • Allison Sullivan was fantastic in finding me a wonderful position!

    She was very professional and upbeat! My background was a perfect match for their opening and their remote position, in my field of expertise, is exactly what I was looking for! I could not be happier!
    -Lisa Williams
    Allison Sullivan was fantastic in finding me a wonderful position!