Small Portions – Big Idea

Small portions are very big these days.

Many 2013 trend predictions determined that small plates and snacking are expected to be popular among chefs and restaurant operators this year. While diners are still eating during the traditional meal times—breakfast, lunch, and dinner—they are eating less at those times, opting instead to have five or more smaller meals a day.

“Quick service is naturally conducive to consumers who are saying to themselves, ‘This is how hungry I am now, and I want to eat something good right away,’” says Julia Gallo-Torres, foodservice category manager for global marketing firm Mintel. Many fast feeders are offering a growing variety of entrées and other menu items at different portion sizes and price points, she says.

Eating outside the three regular meals a day is often dubbed snacking, but that term can mean much more than potato chips, popcorn, and candy, Gallo-Torres says. “Snacking is really a variety of food options,” she says. “It can be smaller portions as a meal, or it can be small plates to share with friends.” Money is typically a huge driver of snacking, “and the food should be fast and not fill them up.”

According to a study by market research company The NPD Group, more American consumers are eating during the three normal meal times than five years earlier, but these dining occasions are increasingly composed of more mini meals. The “Snacking in America 2012” report found that the average diner consumes fewer food and beverage items at traditional meals than in the past, while more than half of Americans are snacking two or three times a day.

A quick serve with a diverse menu gives customers a better opportunity to plan their meals, says Kazia Jankowski, associate culinary director at Sterling-Rice Group, a Boulder, Colorado, branding agency.

“If you build a menu that has different flavors and portions, it gives the consumer the ability to not only shape a particular meal, but also to shape how they will be eating during their entire day,” she says.

Back

What Clients Say About Patrice & Associates

  • Delanie is definitely someone who can open doors to growth and future. Her commitment and passion speaks louder than words. She made sure there was constant communication and that I always was ready, well prepared and taken care of also. Not only did I enjoy working with her, but she has also created a new world of opportunities. Her work ethics, commitment, connections and knowledge takes a person to another level of betterment and understanding success. Delanie is DEFINITELY someone to keep, respect and appreciate because she makes sure to give you the same in return. She is a guardian Angel!
    Thank you. Respectfully, Anita M
    Delanie is a guardian Angel! 
  • Delanie was fantastic. Everything was smooth and she is fun, she is available and she has great energy. Giorgio Riccobono Delanie was fantastic.
  • Delanie was very professional and understanding during the whole process. She was always available when needed, also walk me through all steps to make sure I was ready for interviews and calls. Giovani Varela Delanie was very professional and understanding during the whole process. 
  • Clint reached out to me at my work one day and he was so passionate,so professional and very helpful. He helped me put together a very solid strong resume based on my experience and my likes. I’m very happy he reached out, very happy to work with him and now I will soon be part of a great company that I see my future been amazing in this industry. Thanks again Clint I will always be happy I chose this company. You made everything much better and much easier for me. Jessy Benitez Thanks again Clint
  • I received a call from Clint, after he introduced himself he told me about a job he thought I would be perfect for. A franchise of the company I had previously worked for. What he was about to find out was I interviewed with them and tanked it. Yes, I tanked an interview with a company I spent 9 years working for. You have to understand I've only had 2 jobs in 20 years so and I was nervous and wasn’t sure what to expect, I also thought my work experience with the company would be doing some of the talking for me. Clint said he would be in touch if anything came up. I thought that was the end of it. A few days later he called and helped me rewrite my resume to get the best of what I did that I didn’t think was that important onto paper. He called with another opportunity and set up the interview. Clint didn’t just set up an interview, he called the day before and spent an hour of his time prepping me for it. We went over the list of questions he sent that he thought would be asked and questions I should ask. I was more relaxed and the interview went well. I got a call 3 days later after they finished up the rest of the interviews and was offered the job. I called Clint and told him the good news, and that he wouldn’t have to deal with me anymore. Instead I was told he would be there throughout my training and the transition into the position. It’s awesome to know that someone is there to talk to if needed.  I truly believe I got the job because of Clint. I know I did on my merits but Clint was a huge help. Who would have thought one and done. I would recommend Clint Carpenter and Patrice and Associates to anyone.   Bethanne Volz
    I would recommend Clint Carpenter and Patrice and Associates to anyone.