Small Portions – Big Idea

Small portions are very big these days.

Many 2013 trend predictions determined that small plates and snacking are expected to be popular among chefs and restaurant operators this year. While diners are still eating during the traditional meal times—breakfast, lunch, and dinner—they are eating less at those times, opting instead to have five or more smaller meals a day.

“Quick service is naturally conducive to consumers who are saying to themselves, ‘This is how hungry I am now, and I want to eat something good right away,’” says Julia Gallo-Torres, foodservice category manager for global marketing firm Mintel. Many fast feeders are offering a growing variety of entrées and other menu items at different portion sizes and price points, she says.

Eating outside the three regular meals a day is often dubbed snacking, but that term can mean much more than potato chips, popcorn, and candy, Gallo-Torres says. “Snacking is really a variety of food options,” she says. “It can be smaller portions as a meal, or it can be small plates to share with friends.” Money is typically a huge driver of snacking, “and the food should be fast and not fill them up.”

According to a study by market research company The NPD Group, more American consumers are eating during the three normal meal times than five years earlier, but these dining occasions are increasingly composed of more mini meals. The “Snacking in America 2012” report found that the average diner consumes fewer food and beverage items at traditional meals than in the past, while more than half of Americans are snacking two or three times a day.

A quick serve with a diverse menu gives customers a better opportunity to plan their meals, says Kazia Jankowski, associate culinary director at Sterling-Rice Group, a Boulder, Colorado, branding agency.

“If you build a menu that has different flavors and portions, it gives the consumer the ability to not only shape a particular meal, but also to shape how they will be eating during their entire day,” she says.

Back

What Clients Say About Patrice & Associates

  • Recruiters Find You Great Careers

    In working with Patrice & Associates, in particular with Sarah Straniero, I was extremely happy with how quickly Sarah was able to place me with my current employer. Sarah is a true professional and I would recommend using Patrice & Associates if you're looking for a career change.   Best in health, Mark Mueller Recruiters Find You Great Careers
  • Recruitment coaches help you think outside of your comfort zone.

    I was contacted by Joe about the job opportunity and at first I was against it. I was searching for something that was outside of my comfort zone and outside of the food industry. While talking with Joe he was so enthusiastic about the company that I said sure let’s give it a try. Joe was with me every single step of the way. From initial contact to me actually being hired he was there. He called/ texted me the day of my interview and encouraged me along the way. I was surprised and happy for his involvement to help me. I could always count on him for great advise and tips during the process. He shared my excitement each time I was contacted by the new company and followed my journey. He was always professional and was easily contacted when I had butterflies about me making the changes. I recommend Joe to any job seekers out there. He went above and beyond! Marqell Campbell General Manager SPJ Recruitment coaches help you think outside of your comfort zone.
  • Recruitment Coaches are Your Coach for Life!

    All I can say about Mike is he has always been supportive and a great mentor to me over the past 8 years.  First as my Director of Operations with Mimi’s Café he always challenged me to be a better manager and encouraged my growth by having me take on leading weekly kitchen manager calls for his market and trusting me to go into troubled locations and helping to turn them around.  Most recently when my time with Mimi’s was over Mike was able to help me secure the next step in my journey in less than 3 weeks.

    Sincerely,

    Bob Nawa

    Recruitment Coaches are Your Coach for Life!
  • Job Coaches Help Reach YOUR Target!

    Emily was amazing from start to finish. From reaching out in the beginning and making clear my options to scheduling the interviews and making sure that I was equipped with all the information and confidence I needed to impress the interviewer. She was in constant contact and was true to her word when she said she was here for me throughout the process. Thank you all for your help. Brian Smith Job Coaches Help Reach YOUR Target!
  • Hospitality Recruiters Make the Best Match for You in Your Next Job.

    I was extremely impressed with Sharon's attention to detail and to make me feel comfortable.  She was in my corner the whole time.  I think it is really great that she actually eats at the restaurants that I will be managing so that is encouraging because that means they have a great working relationship!  I felt that she knew exactly how to prepare me for the interview and the resume that was created was very impressive! Michael Talerico

    Hospitality Recruiters Make the Best Match for You in Your Next Job.