Monster / Hotjobs Merger

We are 100% supporters of Career Builder. As restaurant recruiters we find our best results come from Career Builder.

Here’s an article that validates our allegiance to Career Builder.

Monster officially acquired HotJobs from Yahoo last week, paying $225 million for the third largest U.S. job board, and setting in motion what may be a new chapter in the race for market share with Careerbuilder.

Even with the acquisition, Careerbuilder is still larger in terms of traffic and exposure to newspapers and other media outlets (1600 partners vs 1000 for Monster/HotJobs). But, as part of the acquisition of HotJobs, Monster negotiated a high profile spot on Yahoo’s navigation bar, which they speculate will even the playing field.

Should be interesting to watch. Clients of both Monster and Careerbuilder seem to prefer one or the other…kind of like Coke and Pepsi.

So who’s bigger now?

Well, depends on who you ask and in what area.

In terms of Traffic…

Careerbuilder has been the traffic leader for several years. They claim 21 million unique visitors monthly. According to Compete.com, for the past 3 months, Careerbuilder has shown roughly 13-14 million unique visitors, while Monster has had about 10 million unique visitors. In any case, Careerbuilder has been consistently 30-40% stronger in traffic than Monster.

Monster will add potentially another 5 million uniques from HotJobs. So, depending on who you ask, Careerbuilder’s traffic advantage could be reduced – but to what degree?

In terms of Revenue…

CareerBuilder’s North American revenue in 2009 was $542 million, including both US and Canadian revenue. Monster tracks U.S. revenue separately at $407 million for 2009, and includes Canada in the category of “International.”

Internationally, Monster shows $905 million in revenue for 2009.
Estimates of HotJobs revenue are in the $80 to $100 million range. That would certainly bring Monster in a lot closer to Careerbuilder’s North American revenue – especially considering the Canadian factor.

Careerbuilder doesn’t disclose international sales.

So basically, you can make a few assessments from that but at the end of the day, this looks like a good old American competition that may continue to ebb and flow – kind of like Coke and Pepsi!

Good Deal or Fixer-upper?

Yahoo acquired HotJobs in 2002 for roughly $445 million in cash and stock. Now, 8 years later, Monster is buying HotJobs for nearly half of that at $225 million.

Monster will also be spending an extra $20 to $30 million a year for three years for great exposure on Yahoo as their official job board and a redirect from the Yahoo navigation bar.

Multiples for Job board acquisitions typically run 4 to 5 times sales. So, if HotJobs was doing $80 to $100 million in sales, an acquisition price of $340 to as high as $500 million may have once been realistic. But considering the recession, the current economic climate, and the additional revenue Yahoo will get from Monster’s three year advertising deal, it seems like a win win for both Monster and Yahoo.

Will it be enough to catch Careerbuilder traffic?

Maybe not, but it buys Monster some time to come up with something more interesting…like…say…integrating with social media?

Hmmmm. Wonder how that might work…

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    I will forever be grateful for him! He sent my resume out and had interviews set up for me the very next morning. I am so excited for this career move and I owe it to him!     -Hailey Morton Michael Kunkle helped me out so much!
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    Eric Coultoff was extremely helpful to me in obtaining my new career. We worked together on my resume. He prepared me for the interviews. He was timely in his communication, always gave me updates.

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    After being COVID laid off in 2020; I spent the next year floundering, and looking for work. I had my resume up on all the different sites, and applied to anything that was even close to a good fit. No luck, and very few calls or email responses. Until one day out of nowhere Helen contacted me. Helen was extremely personable, positive, and prepared. After speaking for some time, completing the initial introductions, and basic information. Helen already had a position in mind for me. I sent her all of my relevant documents, and she worked her magic. Just a couple days later she emailed back my beautifully reworked resume, and double checked that I was ready for her to submit to potential employers. Then things went very fast! The next day on a Tuesday I had 2 phone interviews. Then Thursday another interview with the Director. Helen kept in touch every step of the way; calling even when I had forgotten to keep her posted. Then the General Manager contacted me on a Saturday followed by the VP!! Less than a week after Helen had submitted me I had completed the interview process, and was waiting on an offer pending reference & background checks. Helen, again was in amazing communication with me. Discussing my needs from the offer to ensure that when the offer was made; it included everything I wanted. It worked out exactly like that too! In the midst of the whirlwind offer that was exactly what I wanted (something I've never experienced before), and all the different company leaders reaching out to me. Helen was right there with me too. Checking in, sharing in my excitement, and giving me all her congratulations. Again, I had never experienced a hiring process with this much of a personal touch before ever! Definitely never one that was this smooth, and fast. If the Company went a day not talking to me, Helen was on it and reaching out to push the process forward.
    13 months of the unconscionable COVID under employment; with all the stress, worry, and insecurity, doing anything and everything to scrape together as many dollars as possible, to finally land a dream position that is a perfect fit, in my ideal location, industry, and salary. It is all still so unbelievable, and I know Helen was more than a major player. She was the key! The difference maker! I cannot express my level of gratitude for her help, and perseverance. Helen is the most gifted recruiter I have ever interacted with, and should I ever be looking for work, Helen will absolutely be my first call.
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    Ben Whetstone
    Helen Nourai THANK YOU SO VERY MUCH!!
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    Thank you for all the assistance you provided me during my job search. I appreciate the information and advice that Johnathan Litt had given, as well as the connections you have shared with me. Your expertise and help have been invaluable during this.  I’ll never forget your help and your friendship, you are one and only one, thanks again.
    Sincerely,
    Shahriar Lou Mehrdad
    Jonathan Litt is a wonderful person and great recruiter!
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    It has been such an honor to work with Patrice & Associates, but more specifically with Gary Kinsinger. I’ve worked with recruiters in the past, however none as detail oriented and diligent as Mr. Kinsinger. From the moment he initially reached out to me, all the way to my first day in my new position, Gary was and is still very present in making sure my comfort and needs are met. I truly can’t put into words how beyond grateful I am to have worked with Gary. And with no doubt in my mind would recommend his services to anyone in the market. Gary matched me with the role of my dreams in just one and a half weeks. Thank you so much, Gary Kinsinger!
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    Angela L DeFalco
    I’m still in awe of Gary Kinsinger's abilities!