Monster / Hotjobs Merger

We are 100% supporters of Career Builder. As restaurant recruiters we find our best results come from Career Builder.

Here’s an article that validates our allegiance to Career Builder.

Monster officially acquired HotJobs from Yahoo last week, paying $225 million for the third largest U.S. job board, and setting in motion what may be a new chapter in the race for market share with Careerbuilder.

Even with the acquisition, Careerbuilder is still larger in terms of traffic and exposure to newspapers and other media outlets (1600 partners vs 1000 for Monster/HotJobs). But, as part of the acquisition of HotJobs, Monster negotiated a high profile spot on Yahoo’s navigation bar, which they speculate will even the playing field.

Should be interesting to watch. Clients of both Monster and Careerbuilder seem to prefer one or the other…kind of like Coke and Pepsi.

So who’s bigger now?

Well, depends on who you ask and in what area.

In terms of Traffic…

Careerbuilder has been the traffic leader for several years. They claim 21 million unique visitors monthly. According to Compete.com, for the past 3 months, Careerbuilder has shown roughly 13-14 million unique visitors, while Monster has had about 10 million unique visitors. In any case, Careerbuilder has been consistently 30-40% stronger in traffic than Monster.

Monster will add potentially another 5 million uniques from HotJobs. So, depending on who you ask, Careerbuilder’s traffic advantage could be reduced – but to what degree?

In terms of Revenue…

CareerBuilder’s North American revenue in 2009 was $542 million, including both US and Canadian revenue. Monster tracks U.S. revenue separately at $407 million for 2009, and includes Canada in the category of “International.”

Internationally, Monster shows $905 million in revenue for 2009.
Estimates of HotJobs revenue are in the $80 to $100 million range. That would certainly bring Monster in a lot closer to Careerbuilder’s North American revenue – especially considering the Canadian factor.

Careerbuilder doesn’t disclose international sales.

So basically, you can make a few assessments from that but at the end of the day, this looks like a good old American competition that may continue to ebb and flow – kind of like Coke and Pepsi!

Good Deal or Fixer-upper?

Yahoo acquired HotJobs in 2002 for roughly $445 million in cash and stock. Now, 8 years later, Monster is buying HotJobs for nearly half of that at $225 million.

Monster will also be spending an extra $20 to $30 million a year for three years for great exposure on Yahoo as their official job board and a redirect from the Yahoo navigation bar.

Multiples for Job board acquisitions typically run 4 to 5 times sales. So, if HotJobs was doing $80 to $100 million in sales, an acquisition price of $340 to as high as $500 million may have once been realistic. But considering the recession, the current economic climate, and the additional revenue Yahoo will get from Monster’s three year advertising deal, it seems like a win win for both Monster and Yahoo.

Will it be enough to catch Careerbuilder traffic?

Maybe not, but it buys Monster some time to come up with something more interesting…like…say…integrating with social media?

Hmmmm. Wonder how that might work…

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What Clients Say About Patrice & Associates

  • Darryl Jackson makes you his priority! 

    I would say that Darryl Jackson was very professional and helped me in all aspects of my job search.  Darryl took my resume and made it more attractive and appealing, he was also very attentive to my needs and what my expectations were.  What I feel was a key part of the success in our relationship was the constant communication on his part.  Darryl makes it his business to know his client and always speaks to you in a positive manner.  He tries to make you see the good aspects of each individual employer.  In the future if I would need to seek other employment I truly believe I would look for his availability.    

    Thanks,

    Luis C

    Darryl Jackson makes you his priority!
  • Thank you all for everything Bruce Leininger!

    Bruce Leininger is an exceptional and irreplaceable asset to Practice & Associates.  Bruce took the time and really get to know me, my passions and personality.  He understood my wants when it came to my career move .  He took the time to talk to me and build a relationship with me.  Bruce had a lot of patience and was always in communication with me in regards to different opportunities.  I respected and appreciated his advice and input.  I will always be grateful to Bruce, as he listened with all his heart.  I will always remember what Bruce has done for my family and I and I will make sure that everyone I know who wants a career change only talks to Bruce!                  

    Respectfully,

    Sami Simaan

    Thank you all for everything Bruce Leininger!
  • The professionalism and care from Francisco Chevez was simply fantastic! 

    He was so informative, prepped to give me the best help whether it was by phone or video call, it gave me the confidence and readiness to succeed in my interview and land the job I was looking for.  He was in constant communication with me and the employer for the entire process, it truly felt like he cared for my needs the entire time and made sure they were met as well.  I am beyond happy with Francisco Chevez and Patrice & Associates, they will be with you 100% during the process and even after to make sure everything is going well. Phenomenal job and thank you so much!      

    Regards,

    Gerrie

    The professionalism and care from Francisco Chevez was simply fantastic!
  • Chris Bovio has been helpful through and through. 

    He was polite, professional, and fast acting.  He listened to what I was looking for and was impactful in his decision making.  His communication was open and offered a hand at anytime.  He made the job seeking hunt 10x easier and made it a seamless process.  I would recommend Chris and his services to anyone!    

    Jessica Pritz

    Chris Bovio has been helpful through and through. 
  • I am so grateful for Sarah Straniero and her tenacity!

    I appreciate your help Sarah. You have been professional and helped me throughout this process. Thank you for helping me with the GM opportunity.        

    Andre F

    I am so grateful for Sarah Straniero and her tenacity!