Cocktails featuring tropical fruit, berries garner buzz

If you want to get customers buzzing about your cocktails, try adding tropical fruit, berries or pear to them. And don’t be shy about putting beets in your Mojitos.

That’s according to the latest data from social media intelligence firm newBrandAnalytics. The Washington, D.C.-based company monitors online reviews from websites such as OpenTable, Yelp, TripAdvisor, Twitter and Facebook, and determines which items get customers talking online and vowing to come back for more.

“More people are talking online, and they’re getting very specific about their experiences,” said Susan Ganeshan, newBrandAnalytics’ chief marketing officer. That includes praise of specific wines, beers, spirits and cocktails.

After analyzing more than 40,000 reviews that mention beverages at 100 hot restaurants across the country, the research firm separated the meaningful information (“I like the espresso martini and the dirty martini with blue cheese and olives”) from the non-meaningful information (“The drinks are fabulous”). Then it drew the following conclusions:

Margaritas, Mojitos, martinis

• Positive mentions of margaritas and Mojitos are on the rise and those of martinis are steady.

• The fastest-growing margarita flavors in terms of popularity are blood orange, pear, mango and watermelon.

• Pear, passion fruit, lychee and grapefruit are trending martini flavors.

• Mentions of guava, coconut, beet and Dragon Berry in Mojitos are becoming more common. Dragon Berry is a Bacardi rum flavor that combines dragon fruit and strawberry.

• Pomegranate and strawberry remain popular descriptors of margaritas and martinis.

• Pineapple and mango get frequent positive nods if they’re in martinis or Mojitos.

• Other popular Mojito flavors are raspberry and passion fruit.

• The generic term “tropical” is often mentioned in positive margarita reviews.

Trending flavors and liquors

• Ginger is a trendy drink flavor across the board.

• When it comes to the types of liquor praised, whiskey — particularly rye and bourbon — is being mentioned more often, as are gin and rum.

• Tequila, sake and vodka remain at a steady buzz level.

Wine

• The wine varieties trending the most are champagne, moscato, Riesling and Pinot Grigio.

• Pinot Noir, Chardonnay, Cabernet Sauvignon and Merlot remain popular.

Beer

• Local craft beers are trendy, but so is cider — especially pear cider — and the Michelada, which is a cocktail of beer and tomato juice.

Nonalcoholic

• When it comes to non-alcoholic beverages, raspberry lemonade and strawberry lemonade are earning high praise, as are tea-lemonade blends and horchata, a Mexican beverage made with rice or other grains or seeds, and spices such as cinnamon.

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    After being COVID laid off in 2020; I spent the next year floundering, and looking for work. I had my resume up on all the different sites, and applied to anything that was even close to a good fit. No luck, and very few calls or email responses. Until one day out of nowhere Helen contacted me. Helen was extremely personable, positive, and prepared. After speaking for some time, completing the initial introductions, and basic information. Helen already had a position in mind for me. I sent her all of my relevant documents, and she worked her magic. Just a couple days later she emailed back my beautifully reworked resume, and double checked that I was ready for her to submit to potential employers. Then things went very fast! The next day on a Tuesday I had 2 phone interviews. Then Thursday another interview with the Director. Helen kept in touch every step of the way; calling even when I had forgotten to keep her posted. Then the General Manager contacted me on a Saturday followed by the VP!! Less than a week after Helen had submitted me I had completed the interview process, and was waiting on an offer pending reference & background checks. Helen, again was in amazing communication with me. Discussing my needs from the offer to ensure that when the offer was made; it included everything I wanted. It worked out exactly like that too! In the midst of the whirlwind offer that was exactly what I wanted (something I've never experienced before), and all the different company leaders reaching out to me. Helen was right there with me too. Checking in, sharing in my excitement, and giving me all her congratulations. Again, I had never experienced a hiring process with this much of a personal touch before ever! Definitely never one that was this smooth, and fast. If the Company went a day not talking to me, Helen was on it and reaching out to push the process forward.
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    Helen Nourai THANK YOU SO VERY MUCH!!
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    Kathy Helfand is a true asset to Patrice & Associates
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