Brands Band Together For Ongoing Hurricane Sandy Relief

It’s been nearly eight months since Hurricane Sandy wreaked havoc on the East Coast, but for many in the affected areas, recovery is still a long time coming.

That’s why nearly 2,000 restaurants across the nation are teaming up on Wednesday, June 19, for National Dine Out Day, an event that will raise money for the Hurricane Sandy New Jersey Relief Fund.

Funds collected during the event, which is being led by New Jersey First Lady Mary Pat Christie, will go toward rebuilding New Jersey communities destroyed by last fall’s storm.

Partnering restaurants—which range from national chains to local, independent operations—will donate anywhere from 15 to 50 percent of the day’s total sales to assist in stocking food pantries, providing financial counseling for families who have lost homes and jobs, rebuilding homes, and economic development.

“We’re hoping to just continue raising funds so that we can be there for the long-term need of people in New Jersey,” says Eileen Lofrese, communications director with the Hurricane Sandy New Jersey Relief Fund.

At Auntie Anne’s 1,000 domestic locations, the brand will be donating a percentage of the day’s sales to the foundation, a figure that chief marketing officer Heather Neary expects to ring in at nearly $10,000.

“We’ll also be collecting loose change from all of our guests through coin counters that we’ll have on that day,” she adds.

Not only does the brand have roots in the New Jersey coastal area, but some of its team members who also affected by the devastating storm.

“There’s still lots of folks we know throughout the state of New Jersey who are still recovering and still experiencing major heartache as a result of Hurricane Sandy, and we want to make sure we’re reaching out to those folks and keeping the message alive,” Neary says. “Long after the national news media walked away from the story, there’s still a lot of recovery that needs to be done.”

Partnering with the New Jersey Relief Fund for National Dine Out Day also reinforces the Auntie Anne’s founding belief in giving back to the communities in which it operates.

“Our participation in this and other fundraising events really helps to build on [our founder’s] vision to serve others and to make a difference in our local communities,” Neary says.

The Hurricane Sandy New Jersey Relief Fund, along with its National Dine Out Day restaurant partners, have been working hard to get word of the event out to customers.

National Dine Out Day provided marketing materials to participating brands, and celebrities like John Bon Jovi and Chef Mario Batali have partnered with the organization to do promos on billboards and radio.

At Auntie Anne’s, Neary says each unit has point-of-purchase materials to advertise the event. It also sent out a “Pretzel Perks” e-mail blast to its 500,000 newsletter subscribers, activated its mommy blogger network, and is working in coordination with the folks at National Dine Out day to take advantage of national marketing opportunities.

“We want to make sure that we’re sharing the message with as many people as possible, and with Auntie Anne’s having more than 1,000 locations, we do hope to be able to get that message out across the country,” Neary says.

Back

What Clients Say About Patrice & Associates

  • I'd recommend Gary Tietz implicitly to anyone currently looking for quality positions in the hospitality industry.
    I'm finally going back to work for a company that I can take pride in being employed with, for a position that I've been truly interested in, and Gary Tietz has been crucial in helping me in this process.  Gary has only tried to place me in positions that would truly be a good fit for me, and only with reputable companies that I would be comfortable in going to work for.  He has been great to work with, and has not only been very responsive and communicative, but has also provided great insight and information for each particular position that I've interviewed for.  I would certainly work with Gary again in the future!
    Thank You!
    James Chisholm
    I'd recommend Gary Tietz implicitly to anyone currently looking for quality positions in the hospitality industry
  • I had a wonderful experience working with Jodi Baer 

    She really took care of me and kept me up to date throughout the process.  I always felt Jodi was available for me and able to assist me.  I would highly recommended her to friends and associates who are in related fields.
    Thank you again,
    Christopher D'Amico
    I had a wonderful experience working with Jodi Baer
  • Frank Rondeau created an Excellent Customer Service Experience!

    On paper the clients and my requirements were not a match.  Frank’s ability to create a match by identifying unrealized commonalities was remarkable.  I recommend working with Frank as a value proposition for all parties.

    Thank you,

    Fred Felton

    Frank Rondeau created an Excellent Customer Service Experience!
  • Thank you Eric Coultoff very much for helping land me a great job!

    After the year of 2020, like so many others, the job that I worked so hard for had come to a halt. I had been looking for a similar job since to no avail. I am very glad I contacted Patrice & Associates for help.  Eric Coultoff really wanted to help find the right job for me. He even helped improve my resume.  He was in constant contact letting me know the process of it all and gave me multiple updates.  Within a week I received an interview and Eric helped me prepare for it.  I am now employed due to that interview and I thank Patrice & Associates, specifically!     Thank you, Michael Fossaceca Thank you Eric Coultoff very much for helping land me a great job!
  • Mr. Piroozmand really cares and took the time to coach me through the process. 

    Hamoon Piroozmand is hands down the best recruiter that I have ever worked with thus far in my career.  Hamoon did a really great job of making sure that the fit was right between the company I got hired with and myself by getting to know me and what I wanted out of the next company.  His passion for his work really shined when I was going through the interview process.  Hamoon was always responsive as well.  I was also interviewing with other companies at the time, outside of the recruiting that Hamoon did, and applied the techniques that I had discussed with Hamoon, I got final offers on all interviews.  I took the offer that Hamoon presented me with, even though the other concepts paid more because I trust the fit.  Overall, Hamoon will ask you to do things that other recruiters will ask you to do, but there was accountability and follow up throughout the whole process and if you're serious about getting the job, follow his plan.  It works!
    Sincerely,
    Kristin Barrett
    Mr. Piroozmand really cares and took the time to coach me through the process.