Applebee’s teams with Flixster to help moviegoers find restaurants

Applebee’s Neighborhood Grill & Bar has teamed up with smartphone movie app Flixster in a bid to lure moviegoers to add dinner nearby to their movie plans.

Applebee’s, the 2,000-unit casual-dining division of DineEquity Inc., on July 1 added a “Find Applebee’s Nearby” button in the popular Flixster movie-discovery application that comes up when a user searches for a theater location.

When users click on the Applebee’s “Find” button, it takes them to a page that features the chain’s new “Take Two Menu,” and another button that transports them to Google Maps and the nearest Applebee’s location to the theater they have selected.

Applebee’s is also sponsoring the affiliated Rotten Tomatoes website’s ‘Certified Fresh Picks” top-rate movie section. Flixster bought Rotten Tomatoes in 2010 and both were acquired by Hollywood studio Warner Bros. in 2011.

“The natural tie for us is that obviously during the summer months we’re really highlighting seasonal, fresh ingredients,” said Applebee’s spokesman Dan Smith, citing in an interview the grilled Vidalia onion sirloin. Both movie-related promotions will continue through July 31, Smith said.

“The strategy behind the mobile app,” Smith explained, “is to tap into the natural tendency when you look for movie titles or decide which movie you are going to see, part of that occasion is dining out before or after the movie.
The Flixster ‘Find Applebee’s Nearby’ button sends the user to the Applebee’s locator, which is part of the company’s online-ordering system. “The online ordering function is now active in more than half of our restaurants nationwide,” Smith said. The company uses the Where 2 Get It platform for the geo-location piece of its app, he said.

A Nation’s Restaurant News test of the locator found it worked in New York and Dallas, but it did not find locations in Chicago or Los Angeles.

“Mobile advertising and occasion-based marketing are certainly things we are interested in as digital and mobile platforms increase in popularity,” Smith said.
 

 

Back

What Clients Say About Patrice & Associates

  • David Israel was a pleasure to work with and was instrumental in helping me find an excellent career opportunity .

    David was extremely professional and took the time to really listen to where I was in my career and what I was looking for. As a result of the work he did to connect me with the right opportunity, I was able to obtain a great starting salary and great benefits as well. I would highly recommend David’s services to both job seekers and employers. Josh Axmacher David Israel was a pleasure to work with!
  • Tim was nothing but helpful from the start!

    I was originally contacted by Tim as a reference for someone who used to work for me. He must have recognized that I myself was a good fit, because within a few minutes the conversation turned to me applying for the job.  He was always pushing for me. He was there to help with everything, every step of the way, and was in constant communication. He played a massive role in me landing an amazing job with an even better company. I can't stress enough how awesome this guy was. Tim will coach you through the entire process and be your biggest advocate. He has a lifetime of experience and knows exactly what companies are looking for. A+, 10/10, two thumbs up, 5-stars. Thanks for everything Tim! Brock Kinley Tim was nothing but helpful from the start
  • Tim was very patient and thorough when going through the process of trying to find employment for me and my skills. I appreciate the time and effort he put in for me and I would recommend Tim Walker & Patrice and Associates to anyone looking for great opportunities. Carolyn Floyd Tim was very patient & thorough!
  • Chris was amazing through the entire application and interview processes, 10 out of 10.

    He took his time to get to know me and really ensure that I was what he was looking for. He ensured that I had information about the hiring company to ensure it was something I felt I wanted to pursue. Chris also gave me some helpful tips and tricks in his emails about the interview process, you could tell that he was doing everything on his end to help you, it all just came down to how well you executed on your end. I would certainly recommend anyone looking for opportunities to reach out to Chris, the first possibility didn’t work out that we were attempting but he came back and nailed it with the second opportunity.
    Cody Smith
    Chris was amazing through the entire application and interview processes, 10 out of 10.
  • It was an amazing opportunity to work with David Hotovyy!

    David set me up with a great opportunity in my field as a restaurant General Manager. He really takes the time to get to know who you are and what you're about, what's important to you in your career and home life.   I would definitely recommend working with David,  and have actually passed on his contract info to several others already!
    Thank you David Hotovy & Patrice and Associates for helping me find something that is just right for me!
    Rebecca Jackson
    It was an amazing opportunity to work with David Hotovy!