KFC’s First “Float Thru”
I always thought restaurants were missing a market with all the boaters in this country. I’d love to Captain this boat.
KFC has set out to feed the fleets! The world’s largest chicken chain is launching their newest tasty Value Menu items with a different kind of launch – the nautical launch of the first-ever “Float Thru” restaurant. From KFC-branded potholes to corporate logos visible from space, the brand known for eye-catching marketing firsts is at it again. Now, for the first time ever, boaters who visit the drive-thru window on the water will get a chance to sample KFC’s Ultimate Value menu items for free.
Throughout the weekend and in conjunction with the 2009 AVP Crocs Cup Championship Kentucky Grilled Chicken Chicago Open, the KFC “Float Thru” will set sail on Lake Michigan, offering captains and deckhands alike a taste of southern hospitality. Boaters, jet skiers or anyone else aboard a vessel can enjoy free KFC lunch courtesy of the Float Thru, located just off shore of Oak Street Beach, site of the professional volleyball tournament.
Many of you know that in my “former life” not only was I a charter boat captain and managed a fleet of 26 power boats, but I was the first woman captain on the Chesapeake Bay. I always thought this concept would be a huge success. There are so many boating markets in the US. Often charter boats work the northern harbors in the summer then head to Florida for the winter. A float-thru restaurant boat could do the same thing. Then take it one step further. If you’ve ever cruised the US or Virgin Islands you know anchorages and jammed with boaters especially in the winter. That business is so large that the restaurants will actually pick up customers in dingys and ferry them to the restaurant and return them to their boat afterwards. This float thru concept would be hugely popular. Sounds like another business I need to start!
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