KFC’s First “Float Thru”

I always thought restaurants were missing a market with all the boaters in this country. I’d love to Captain this boat.

KFC has set out to feed the fleets! The world’s largest chicken chain is launching their newest tasty Value Menu items with a different kind of launch – the nautical launch of the first-ever “Float Thru” restaurant. From KFC-branded potholes to corporate logos visible from space, the brand known for eye-catching marketing firsts is at it again. Now, for the first time ever, boaters who visit the drive-thru window on the water will get a chance to sample KFC’s Ultimate Value menu items for free.

Throughout the weekend and in conjunction with the 2009 AVP Crocs Cup Championship Kentucky Grilled Chicken Chicago Open, the KFC “Float Thru” will set sail on Lake Michigan, offering captains and deckhands alike a taste of southern hospitality. Boaters, jet skiers or anyone else aboard a vessel can enjoy free KFC lunch courtesy of the Float Thru, located just off shore of Oak Street Beach, site of the professional volleyball tournament.

Many of you know that in my “former life” not only was I a charter boat captain and managed a fleet of 26 power boats, but I was the first woman captain on the Chesapeake Bay.  I always thought this concept would be a huge success. There are so many boating markets in the US. Often charter boats work the northern harbors in the summer then head to Florida for the winter.  A float-thru restaurant boat could do the same thing. Then take it one step further.  If you’ve ever cruised the US or Virgin Islands you know anchorages and jammed with boaters especially in the winter. That business is so large that the restaurants will actually pick up customers in dingys and ferry them to the restaurant and return them to their boat afterwards.  This float thru concept would be hugely popular.  Sounds like another business I need to start!

Back

What Clients Say About Patrice & Associates

  • Hospitality Recruiter Can Help You Find a Job!

    Karl was the best asset in securing my new position. He was there coaching and teaching me every step of the way. I have been working in the food industry for 20+ years and this is the first time I have used a recruiter. I have been on both ends of the hiring process and Karl has helped to know what people are looking for and what I should be looking for when hiring new employees. I look forward to meeting Karl and shaking his hand. If needed I would seek Karl out again!         Mahmoud Elkhyati         Need help with your resume – Have a Recruitment Specialist help you for FREE       Hospitality Recruiter Can Help You Find a Job!
  • Hospitality Recruitment Works!

    My interactions with Mr. Richard were professional. He was very accommodating to my wants in needs when it came to the company I was looking to become a part of. I had tried myself to obtain a position with this company, but I was not able to do so on my own. With Richard's help I was able to land the position.  He kept me in the loop when it came to every interview that I had from beginning to end and kept me very upbeat and positive about the experience. I believe this is how a head hunter or recruiter should perform when dealing with clients very professional and had integrity in everything that he did.     Albert Jones     Hospitality Recruitment matches YOUR skills with the perfect job Hospitality Recruitment Works!
  • Hospitality Recruiters Are Here to Help

    Daniel was a great help to me on my job search. From the first time I was contacted by him I felt he was here not only to help the company find the right candidate but he was there to make sure I was right for the position.  Daniel is very persistent when he is working with you.  He knows that time is of the essence and he helps you adhere to a very strict timeline to be successful.  Daniel is there for you when you are feeling unsure and is always available to discuss just about anything.  He has a wealth of FOH & BOH knowledge and that really put me at ease because I have not met many recruiters with FOH & BOH experience. Talking to someone who has been where you have been really puts you at ease!  I am very appreciative that I had the chance to work with Daniel on this occasion.  I am thankful he was understanding, attentive, communicative, and seems to generally care about you as a person and a perspective candidate! Katherine Woods         Career Coaches that help you for FREE Hospitality Recruiters Are Here to Help
  • Hospitality Recruiters Make the Best Match for You in Your Next Job!

    Tom Schmitt was nothing but more than professional and courteous to me.  He originally contacted me about a company looking for a General Manager.  I was employed at the time, but not very happy in my situation.  Tom talked to me in great detail in regards to the position he had.  After careful consideration, I decided to pursue the opportunity.  He helped me create a more professional resume to present to the company.  He communicated to me on a daily basis as I went through the interview process.  I was eventually given an offer for the General Manager position.  I can honestly say that without Tom's help, I would still be in an unhappy job.   Thank you,   Roy Riddle     What kinds of jobs does a Hospitality Recruitment Specialist have for me? Hospitality Recruiters Make the Best Match for You in Your Next Job!
  • Hospitality Recruiters can help YOU find a job!

    Stephanie Yee played a key role in not only getting me in the door for my first interview, but in every step thereafter in the process. Stephanie coached me on effective interview strategies specific to my prospective role and made herself available for questions anytime. I was consistently kept in the loop with each new step in the process and her client insights proved invaluable. I always knew what to expect at each turn and who I would be interviewing with, along with basics like where to park and expected attire…all things that can easily trip up a less informed candidate.  In addition to all of this, Stephanie’s naturally positive attitude helped me to stay calm throughout a lengthy interview process that spanned a number of anxiety driven weeks. In short, without Stephanie in my corner, I wouldn’t have been able to turn this new chapter in my career. Sincerely, Steve Davis Hospitality Recruitment matches YOUR skills with the perfect job Hospitality Recruiters can help YOU find a job!