KFC’s First “Float Thru”

I always thought restaurants were missing a market with all the boaters in this country. I’d love to Captain this boat.

KFC has set out to feed the fleets! The world’s largest chicken chain is launching their newest tasty Value Menu items with a different kind of launch – the nautical launch of the first-ever “Float Thru” restaurant. From KFC-branded potholes to corporate logos visible from space, the brand known for eye-catching marketing firsts is at it again. Now, for the first time ever, boaters who visit the drive-thru window on the water will get a chance to sample KFC’s Ultimate Value menu items for free.

Throughout the weekend and in conjunction with the 2009 AVP Crocs Cup Championship Kentucky Grilled Chicken Chicago Open, the KFC “Float Thru” will set sail on Lake Michigan, offering captains and deckhands alike a taste of southern hospitality. Boaters, jet skiers or anyone else aboard a vessel can enjoy free KFC lunch courtesy of the Float Thru, located just off shore of Oak Street Beach, site of the professional volleyball tournament.

Many of you know that in my “former life” not only was I a charter boat captain and managed a fleet of 26 power boats, but I was the first woman captain on the Chesapeake Bay.  I always thought this concept would be a huge success. There are so many boating markets in the US. Often charter boats work the northern harbors in the summer then head to Florida for the winter.  A float-thru restaurant boat could do the same thing. Then take it one step further.  If you’ve ever cruised the US or Virgin Islands you know anchorages and jammed with boaters especially in the winter. That business is so large that the restaurants will actually pick up customers in dingys and ferry them to the restaurant and return them to their boat afterwards.  This float thru concept would be hugely popular.  Sounds like another business I need to start!

Back

What Clients Say About Patrice & Associates

  • I appreciate what Sherri and Patrice and Associates Hospitality Recruitment did for me and my career.

    Sherri Balzer is an excellent job recruiter. I had been working with her for more than 3 months where I had multiple job interviews with different companies. She is always very detailed, caring, patient, and most of all very professional. I turned down multiple job offers because they were not a good fit for me and Sherri understood my reasons. Instead of losing hope in me she kept working hard looking for other companies that suited my skill set and knowledge. We found the perfect company and I got the best job offer available. I appreciate what Sherri and Patrice and Associates Hospitality Recruitment did for me and my career. Respectfully,

    Andrew Figueroa

    I appreciate what Sherri and Patrice and Associates Hospitality Recruitment did for me and my career.
  • I referred a friend to Patrice & Associates Hospitality Recruitment

    Kim Marzett has been great! Alongside her professional demeanor, she answered all of my questions freely. She has a very welcoming personality, and helps you every step of the way! I referred a friend to her. I was impressed and appreciative! I referred a friend to Patrice & Associates Hospitality Recruitment
  • Patrice & Associates Hospitality Recruitment is by far the best recruiting agency.

    I just wanted to say thank you to Corina for setting me up with Redstone American Grill. I appreciate all the time and research you and your team have done to make sure that I was prepared for my interviews. Patrice & Associates Hospitality Recruitment is by far the best recruiting agency I’ve worked with in my 25+ years of experience. I’ll be your client for as long as I’m in this field. Alexandre Vincent Patrice & Associates Hospitality Recruitment is by far the best recruiting agency
  •  

    Thank you Fajar and Patrice & Associates Hospitality Recruitment

    From the first time we spoke, til the time I landed the job and even now - days after I have started the job, Fajar has been absolutely outstanding! She constantly checked in with me to answer any questions, provided valuable information and tips for my interview and updated my resume for me. I truly appreciate Fajar's commitment to ensuring I had everything I needed to successfully transition into a new career. I am more than happy with her work and would be more than willing to recommend her services to anyone looking for a new career path. Thank you once again Fajar and Patrice and Associates Hospitality Recruitment for everything you all have done. I am truly very grateful!
    Thank You, Brandon Chase Thank you Fajar and Patrice and Associates Hospitality Recruitment
  • Working with Jillian and Patrice & Associates Hospitality Recruitment was an amazing experience.  First of all, the work Jillian did on my resume before presenting me to the client was outstanding.  I really feel that it presented me in the best light for the client (and it worked because I got the job!).  I’ve worked with a lot of recruiting firms before and the level of service provided by Jillian was far and above the rest of the industry.  Jillian was always available to talk any time of the day and really made me feel like she wasn’t just concerned with placing a candidate - she also cared about my happiness and well-being throughout the process. Dennis Brown My recruiter cared about my happiness throughout the process.