Meet the team that will get you to GREAT.

Patrice & Associates is a franchise company filled with recruiting experts who put employers’ and job seekers’ needs first. Meet the team that leads the charge and empowers Patrice business owners and their teams in hundreds of local offices all across North America.

Jason C. Miller / Chief Executive Officer, Patrice & Associates

Jason C. Miller

As the CEO of Patrice & Associates, Jason C. Miller drives the vision and strategy for one of the nation’s leading hospitality and executive recruitment firms. With over two decades of leadership experience in franchise development and business growth, Jason is committed to fostering innovation and expanding the company’s impact across industries.

Under his leadership, Patrice & Associates continues to deliver exceptional service by connecting top talent with leading organizations, embodying the company’s core values of respect, excellence, and teamwork. Jason’s expertise in franchise operations, brand development, and strategic partnerships positions Patrice & Associates as a trusted leader in recruitment solutions.

Passionate about empowering individuals and organizations, Jason is dedicated to creating opportunities that fuel growth and success for clients, franchisees, and candidates alike.

George Wooten / Vice President of Franchise Operations

George and his wife Sue are award-winning and top-producing Patrice & Associate’s Regional Developers and Franchisees. George additionally serves as Director of Franchise Operations/ Training. In his Patrice & Associates leadership role, George’s mission is not just to train franchisees and recruiters but to help franchisees operate a successful business while creating a fantastic “Patrice” experience for employers and job seekers. George also provides ongoing operational support for the Regional Developers and Franchisees in their effort to match the right candidates to the right employers effectively and efficiently – the “Patrice Way.” Operational support includes but is not limited to proprietary technology, systems, processes, and established guidelines and guardrails. Because George is an active, working franchisee, he knows and understands the “Patrice Way” from following it on a daily basis in his business. He knows first-hand what it takes to be successful and leverages that experience to coach and motivate our Franchisees.

Michelle Bass / Franchise Development Coordinator

Michelle Bass

Please welcome Michelle Bass as Franchise Coordinator to the Patrice & Associates family. Michelle comes to us with experience in fundraising having started her career with The Leukemia Society as a Program Coordinator doing Fundraising/PR. Michelle says, “There wasn’t a door I would not knock on, call too hard to make, or a camera or microphone I would not speak into!” Her most recent position was in the medical field in a busy multi-provider office as a Patient Access Representative where she wore many hats and scheduled appointments, referrals, answered calls, etc. She will be replacing Donna Miller who is retiring. She has been training with Donna for about a month. She is thrilled to be on board with Patrice & Associates in her new role.

Brian Martin / Franchise Business Consultant,
Award Winning Franchisee & Trainer

Brian has been with Patrice & Associates for 7 years starting as a recruiter in Patrice’s office. He was promoted to Manager, then joined our franchising company as the Director of Recruiting where he visited and trained Regional Developers. Brian is a multi-award winning franchisee and participates in training classes to help new franchisees get started in their new venture. Brian has received many awards for excellence.

Mallory Cioana / Finance Manager

Mallory Cioana started working at Patrice & Associates in January 2020. She began in the Franchise Development department, and a few months later she transferred to the Recruiting Division to train for an Accounting Role. In November 2020, she became an Accounting Assistant but was later promoted to Accounting Manager in January 2021. After a year in the Account Manager role, she was promoted to Finance Manager. She now oversees and supervises a wide range of Accounting functions including Accounts Payables and Accounts Receivables.  “I love my role here at Patrice & Associates. It is a pleasure for me to help and be a liaison wherever I can. It’s very rewarding being able to facilitate payment to the franchisees for their hard work!  I’m proud to be part of the Patrice & Associates family.”

Helen Nourai / Franchise Support Manager

With over 25 years in the staffing and recruiting industry and 12 years as a franchisee with P&A, my experience spans across various sectors, where I’ve honed my skills in sourcing, interviewing, and placing top talent. I excel in building and nurturing relationships and understanding the unique needs of both clients and candidates, ensuring a long-term fit and growth potential. My passion for fostering meaningful, impactful placements has consistently contributed to the success of individuals and organizations.

During my 12 years as a franchisee, I’ve successfully helped hundreds of candidates and clients find the right fit and make impactful placements. My time as a franchisee has prepared me to support new and existing franchisees, providing insight into the client and business sides of recruitment. In my new role, I’m excited to provide support and a hands-on approach for franchisees and clients to ensure we continue finding the best matches.

From the very beginning, Liz demonstrated an exceptional level of professionalism, communication, and dedication. In today’s hospitality industry, it can sometimes be difficult to find recruiters who truly listen and understand what candidates are looking for, but Liz absolutely stood out. She took the time to understand my background, experience, career goals, and what type of opportunity would be the best fit for me long-term.

Throughout the entire process, Liz was incredibly supportive and responsive. She consistently kept me updated, prepared me well for each step, and always made me feel that she genuinely cared about helping me succeed rather than simply filling a position. Her communication was clear, timely, and honest, which made a huge difference and gave me confidence throughout the process.

What impressed me the most was her persistence, attention to detail, and positive attitude. Even when the process involved multiple steps and scheduling coordination, Liz remained patient, organized, and encouraging. She handled everything with professionalism and made what could have been a stressful process feel smooth and manageable. Because of Liz’s hard work and guidance, I was able to secure an opportunity that I am truly excited about and grateful for. I sincerely appreciate everything she and the Patrice & Associates team have done for me.

I would absolutely recommend Liz Costa and Patrice & Associates to anyone in the hospitality industry looking for professional representation and strong career opportunities.

Warm regards,

Yidi

Kenny Mao says he would absolutely recommend Liz Costa to anyone in the hospitality industry!

From the moment I started working with Liz Costa, everything changed. She was incredibly thorough in understanding not just my resume, but my career aspirations, strengths, and what I was really looking for in my next role. Her communication was consistent and clear throughout every stage — I never felt left in the dark. Beyond that, her coaching was genuinely invaluable. She helped me prepare with confidence, gave me honest and constructive feedback, and kept me motivated even during the moments when I doubted myself. She had a real talent for bringing out the best in me. The outcomes I’m most excited about are the ones that go beyond just a new title. I’m stepping into a role that brings a fresh challenge I’ve been craving, while also offering the work-life balance that I was missing before. It’s the right fit both professionally and personally, and I genuinely believe I wouldn’t be here without Liz’s guidance.

Thank You,

Jordan S.

Jordan S. says from the moment he started working with Liz everything changed!

I had an excellent experience working with Liz Costa as my recruiter. From the very beginning, she provided outstanding coaching that truly helped me perform well during my interview process. Her guidance was thoughtful, encouraging, and made a real difference in my confidence.

Liz also brought forward great opportunities that aligned well with my goals, and she made the entire process feel smooth and stress-free. Communication was always clear, timely, and easy, which I really appreciated.

I’m excited about my new role and genuinely thankful to have had Liz as part of this journey. She

played a key role in helping me get here, and I would highly recommend her to anyone looking for a dedicated and supportive recruiter.

Thank you,

Nathali A.

Nathali A. says she had an excellent experience working with Liz Costa!

I had a great experience throughout the hiring process. The team was communicative, approachable, and respectful at every stage, which made the process feel both structured and personal. I especially valued the clarity around timelines and feedback, as well as the opportunity to have meaningful conversations rather than just formal interviews. It was a refreshing and positive experience overall.

 

Sincerely, Catalina N.

Catalina N. says she had a great experience with Liz Costa!

I can’t thank you enough. Elizabeth went way past typical help. She polished my resume until my skills jumped off the page, made every section crisp and consistent, and tracked down every last detail for me. But honestly? The real win was her coaching me head-to-foot: from picking the right interview look down to how I should stand, smile, and even which words to use to hit hardest. She’s just not good, she’s the reason I’m sitting here now.

With real gratitude,

Harry R.

Harry R. says that Liz Costa went way past typical help!

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