Tech Trend – Online Ordering

There’s no more valuable real estate these days than in a customer’s pocket, according to John Valentine, vice president of sales, at LevelUp, which builds mobile payment and loyalty apps.

Diners are increasingly interested in ordering and paying for their food online and through their mobile devices. NRA research shows that a third of all adults and more than half of 18- to 34-year-olds say that they would use mobile or wireless devices to pay restaurant tabs at full-service restaurants if given the option.

LevelUp’s system integrates with most point-of-sale systems, allows customers to pay via mobile device, and integrates loyalty programs. EatStreet offers customers a choice of 10,000 restaurants for pick-up orders. GrubHub has pick-up and delivery options, with a large portion of orders coming from mobile devices.

Read NRA’s four tips on researching mobile payments systems

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