Restaurants Going Mobile

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With the large percentage of Americans that are using smartphones, mobile websites have become a staple in the daily lives of consumers; they are easy and convenient in this fast-paced world we live in. Restaurant owners should be aware of the positive impact a mobile website will have on their restaurant.

Apps and mobile websites are the best way to create awareness for your restaurant and reach out to your diners. When done correctly, they can create a connection between customers and your restaurant. Making the decision to mobilize you restaurant will create an instant connection between you and your customers, because your information will be readily available for them within seconds. Applications strengthen customer interaction outside the restaurant by placing updates directly in their hands. Diners will be able to put your restaurant directly in their pocket, keeping them informed wherever they go.

With the help of geolocation technology, customers can search for your restaurant’s location and are provided with exact coordinates along with GPS directions to help get there. This allows consumers to search for restaurant that are a little further than their local boundaries, and will provide restaurants will new diners.

Always incorporate your entire menu in your app. By doing this, consumers can get a feel for the type of cuisine you offer before they even set foot in the door.

Do not forget one of the most important aspects of going mobile: coupons and discounts. Discounts help to fill tables. Draw in new diners by offering a discount for first-time customers, or keep your regular guests coming back by giving a discount for frequent visits. Coupons and discounts will help your mobile presence to thrive.

Mobile search will help new and existing diners find your restaurant. According to several ComScore search studies, when people discover a restaurant is not mobile-friendly, at least 40 percent of them will subsequently choose the competitor’s mobile service.

There are several pieces of information most restaurant owners do not think to include on their mobile apps or websites. You can offer recipes, allergen information, and nutritional value of dishes on your app or mobile website for the health-conscious diners. You can also include information about how certain dishes are prepared and where your ingredients come from. Providing your patrons with fun facts like these will show them that you are ready to offer them more than they are expecting, and this will take your restaurant to a higher level.

According to growing technology trends, mobile phones are projected to become the primary means of accessing the internet around the world by the year 2020. Restaurant who have yet to take the plunge into the mobile world are two steps behind in the growth of the restaurant. No matter how large or small your restaurant may be, creating a mobile app will give you a leading position in the future.