McDonalds Ranks #1 in QSR Top 50

And the No. 1 brand in the 2013 QSR 50 is … Subway!

Just kidding. It’s McDonald’s. And unless McDonald’s maybe-we-should-be-panicking-now growth funk picks up (quite a bit of) steam, this will continue to be the case for some time.

But there are reasons for new CEO Don Thompson and his leadership team to be worried. The slump the company skidded into late last year—one that cost U.S. president Jan Fields her job—doesn’t seem to have an easy fix. Fast-casual brands continue to eat into market share. Premium products like the Angus burger and Fish McBites fell flat and were pulled from the menu. Healthier options like the new Chicken McWrap haven’t taken off quite like the company expected. And even though McDonald’s continued in the last year to up its commitment to health and nutrition—with extensive activity promotions surrounding the London Summer Olympics, its decision to post calorie counts to all domestic menuboards, and new packaging that is more transparent about nutrition, as examples—it still can’t shake critique from outside groups who say the company should be doing more.

All of the negative mojo has Thompson talking about the potential of doing all-day breakfast and refocusing the menu on more burger and value products. It seems the Golden Arches might have, at least for the time being, lost a little bit of their shine.

Back

What Clients Say About Patrice & Associates

  • I am grateful to have met Corina and will surely have a professional working relationship with her for years to come!

    Corina Mack was extremely thorough and quick to respond to all of the needs of myself as well as her business client. Her ability to communicate between the 2 of us made the process so quick. Corina was very knowledgeable about the company she was representing and their current team that was in place. Sometimes companies receive an overwhelming amount of applications for positions and Corina’s ability to pre-screen potential candidates surely expedited this businesses needs to fill their role.           Regards, John R. Guyon III I am grateful to have met Corina Mack and will surely have a professional working relationship with her for years to come!
  • Erin DeFreitas was Top - Notch!

    Could not have been better!

                          Thank You!     Eddie T. Erin DeFreitas was top-notch!
  • I am beyond thankful Jaclynn Graybill!

    Jackie was my recruiter and she truly is an exceptional addition and excellent employee!  Patrice & Associates provided amazing service which made my decision to chose this organization to work for seamless.  I have referred Jackie to a few of my friends, and I am confident they will receive the same outstanding experience as well!

    All the best,

    Chantal

    I am beyond thankful Jaclynn Graybill!
  • I give Jay a 10 out of 10! 

    Jay Gray is an exceptional recruiter and someone who truly cares about what his client is seeking for employment. Jay helped me through the entire hiring process and made me feel confident about my new career opportunity. I am truly grateful to have had his help. Once again, thank you for you service and it really did help me in a time I needed someone like Jay to come in and help secure a position that valued my worth. I’m really enjoying my position and I’m fortunate for the help!               Much Thanks! Walker Patterson I give Jay a 10 out of 10!
  • I have been nothing but completely happy with Jonathan Litt

    Jonathan Litt has been absolutely amazing during the process of getting me hired for a new position. I’ve been in hospitality for many years, as a Director of Finance in hotels. The last year and a half has been quite difficult, even for those of us who remained employed during the pandemic. After a year of running a department alone due to property wide layoffs, a stressful transition (brand and management company), working crazy hours, along with a 20% paycut for 9 months, I started feeling very overwhelmed and drained. I told myself it might be time for a change and I was going to let the universe help me. And, it happened! Jonathan Litt found my resume and reached out to me inquiring if I was interested in a Finance Manager position, in the Food world. And, I thought that it was worth speaking to him.
    Immediately, I felt this position might be a great fit for me. From the very first email, and texts, he was amazing. He is so professional and helpful, down to helping with revising my resume to point out things I hadn’t even thought of, to helping with getting prepared for the interview. I’m so confident in my abilities but always hated interviews because you never remember the things you want to explain or the right questions to ask. I also find it to be amazing that he reaches out via text because we all know how much easier texting can be these days when you’re in meetings and/or have deadlines and cannot always hop on a call. I was offered the position and start in 2 weeks and I’m so excited! I’m grateful that I can stay in finance, while taking a chance in a new direction, albeit still in hospitality, and will finally have a better work/life balance.
    I would absolutely recommend Jonathan Litt not only for anyone seeking a new role or for companies seeking the next “right fit” for their business. I look forward to keeping Jonathan in my circle of contacts.
    Thanks,
    Erica Garner
    I have been nothing but completely happy with Jonathan Litt