Diners Choose Fast Casual for Convenience, Value, Taste

The Fast Casual segment of the restaurant is growing with leaps and bounds. Now diners can experience healthy options combined with quick service.  This article in QSR Magazine reports the results of a recent survey.

According to Restaurant DemandTracker, a recent survey of restaurant customers in the United States, many consumers are visiting fast-casual restuarants more often and they are doing it for a wide variety of reasons, not just for low prices.

This is in contrast to the reasons driving traffic growth at other less-expensive restaurant segments.

Among those visiting fast-casual restaurants more often, the most common reasons given are because they’re less expensive (37 percent) and offer better value (31 percent), but also because they are seen as “more convenient” than other restaurants (33 percent).

Many people visiting fast-casual restaurants more often also cite their better-tasting food (30 percent), greater variety of menu options (27 percent), healthier food (26 percent), and better atmosphere (24 percent).

In contrast, the top reasons cited among those visiting quick-service restaurants more often are mostly price-driven: less expensive (62 percent), more convenient (51 percent), better value (34 percent), and better promotions (34 percent).

The people who visit pizza-takeout restaurants more often cite mostly price-related reasons, as well: more convenient (42 percent), better promotions (39 percent), less expensive (38 percent), and better value (24 percent).

“The fast-casual segment’s growth is supported by a wide range of factors,” says David Decker, president of Consumer Edge Insight. “While the restaurants in this segment do provide reasonable prices and good value, they also provide convenience, a wide variety of great-tasting food, healthier food, and a nice atmosphere.

“This is a great value proposition when many consumers are looking for something better than a quick-service restaurant, but their spending money is limited and they many not have the time or the money to go to a table-service restaurant,” he adds. “This suggest the fast-casual segment is likely to continue to gain popularity among restaurant consumers.”

Back

What Clients Say About Patrice & Associates

  • Karen was amazing and very helpful through the interview process with my CEO management opportunity. Karen helped and coached me to prepare myself for the interviews. With Karen's help and my experience I feel that it was a perfect fit for Me.  It's pretty awesome to come back to work in my home town and connect to the community again 2o years later.  It awesome to be close to my family and old friends. I'm happy and proud to say that I'm working for a company that values and cares for there employees. I feel like this is a great opportunity that will open doors for my future. Thank you for your time And big thank you to Karen, she is amazing! Ron G Karen was amazing and very helpful through the interview processChief Experience Officer, BC
  • I am grateful for my experience working with Cara, she was awesome! Always easy to reach via texts, emails and phone. It felt like Cara was on my side and wanted what was best for me. Wrote an amazing resume. She helped set me up with all my interviews, provided interview coaching to help me land the job. She also checked on me completely throughout my whole experience. The best part is how she kept in constant contact with me throughout the process, so I was never left wondering and was very supportive throughout the interview process. I'll definitely highly recommend her in the future! Sincerely, Andrea I am grateful for my experience working with Cara, she was awesome!
  • "I was very lucky to get recruited by Cara and the Patrice and Associates team. From start to finish Cara made me feel like I was the right person for this new step in my career. She was very easy to talk to and brought the best out of me when it came to preparing for my interview. I couldn't have asked for a better person to help with this transition and this great opportunity would never have happened without Cara. Thanks!!" - Chuck A I couldn't have asked for a better person to help with this transition
  • I must say at first I was a little skeptical on what Stephanie was doing with my resume but now after seeing the results I am so glad listened instead of reacting. I will definitely continue with this company and I've already started to recommend Stephanie and what she can and is more than willing to do for each individual.

    Eddie Zepeda I've already started to recommend Stephanie
  • During my 20+ years career in hospitality I had the opportunity to work either directly or indirectly with several recruiting firms and individuals. My most recent job search lead me to Bruce Leininger with Patrice and Associates. Bruce is one of those rare individuals who combines needs of the employer with knowledge and skills of the job seeker. He sees both perspectives, analyses where there is common ground between employer’s culture and applicant’s strengths, then delivers a candid assessment to both parties. Bruce was relentless in pursuit of job opportunities and in finding the “right fit” for my career profile. EVERYTHING that Bruce said and promised in his introduction to me was delivered, and even MORE! Most importantly I truly felt that Bruce was genuine, understanding and caring in regards to my specific needs and goals. As far as I am concerned when it comes to recruiters, there is Bruce and then there’s everyone else. Ned Mirkovic, Hospitality General Manager When it comes to recruiters, there is Bruce and then there’s everyone else.