Diners Choose Fast Casual for Convenience, Value, Taste

The Fast Casual segment of the restaurant is growing with leaps and bounds. Now diners can experience healthy options combined with quick service.  This article in QSR Magazine reports the results of a recent survey.

According to Restaurant DemandTracker, a recent survey of restaurant customers in the United States, many consumers are visiting fast-casual restuarants more often and they are doing it for a wide variety of reasons, not just for low prices.

This is in contrast to the reasons driving traffic growth at other less-expensive restaurant segments.

Among those visiting fast-casual restaurants more often, the most common reasons given are because they’re less expensive (37 percent) and offer better value (31 percent), but also because they are seen as “more convenient” than other restaurants (33 percent).

Many people visiting fast-casual restaurants more often also cite their better-tasting food (30 percent), greater variety of menu options (27 percent), healthier food (26 percent), and better atmosphere (24 percent).

In contrast, the top reasons cited among those visiting quick-service restaurants more often are mostly price-driven: less expensive (62 percent), more convenient (51 percent), better value (34 percent), and better promotions (34 percent).

The people who visit pizza-takeout restaurants more often cite mostly price-related reasons, as well: more convenient (42 percent), better promotions (39 percent), less expensive (38 percent), and better value (24 percent).

“The fast-casual segment’s growth is supported by a wide range of factors,” says David Decker, president of Consumer Edge Insight. “While the restaurants in this segment do provide reasonable prices and good value, they also provide convenience, a wide variety of great-tasting food, healthier food, and a nice atmosphere.

“This is a great value proposition when many consumers are looking for something better than a quick-service restaurant, but their spending money is limited and they many not have the time or the money to go to a table-service restaurant,” he adds. “This suggest the fast-casual segment is likely to continue to gain popularity among restaurant consumers.”

Back

What Clients Say About Patrice & Associates

  • I would like to personally thank Ken for all his help in helping me to find a job. On June 1st I was released from my job of 11 years. I was unsure of what my next steps would be. I haven't been through an interview in years and I felt like I was unprepared. Ken took the time to help me step by step. He first gathered all my personal information and work history. He built a resume from all of that information and articulated my accomplishments in a way I never could have. He sent me tips on what to wear, questions to ask, and called after my interviews to see how it went. He gave me support and encouragement when I was at my absolute lowest. I couldn't have asked for a better recruiter! Thank you again Ken! Thanks, Again, KenGeneral Manager, Logan's Road House, Chattanooga TN
  • Ken Schreifels was a great help during the whole process from start to finish. He was with me every step of the way with tips and words of encouragement. If I had any questions or concerns, no matter what time of day it was, he was there to answer it. I would recommend Ken to anyone. Thank you, William  I Would Recommend Ken to Anyone Looking for a New JobGeneral Manager, Fuddruckers, New Jersey
  • David Israel was a pleasure to work with and was instrumental in helping me find an excellent career opportunity .

    David was extremely professional and took the time to really listen to where I was in my career and what I was looking for. As a result of the work he did to connect me with the right opportunity, I was able to obtain a great starting salary and great benefits as well. I would highly recommend David’s services to both job seekers and employers. Josh Axmacher David Israel was a pleasure to work with!
  • Tim was nothing but helpful from the start!

    I was originally contacted by Tim as a reference for someone who used to work for me. He must have recognized that I myself was a good fit, because within a few minutes the conversation turned to me applying for the job.  He was always pushing for me. He was there to help with everything, every step of the way, and was in constant communication. He played a massive role in me landing an amazing job with an even better company. I can't stress enough how awesome this guy was. Tim will coach you through the entire process and be your biggest advocate. He has a lifetime of experience and knows exactly what companies are looking for. A+, 10/10, two thumbs up, 5-stars. Thanks for everything Tim! Brock Kinley Tim was nothing but helpful from the start
  • Tim was very patient and thorough when going through the process of trying to find employment for me and my skills. I appreciate the time and effort he put in for me and I would recommend Tim Walker & Patrice and Associates to anyone looking for great opportunities. Carolyn Floyd Tim was very patient & thorough!