Chipotle Engages Customers with Contest

In the latest advertising campaign for Chipotle Mexican Grill, they ask their biggest burrito fans to get creative and tell the world how they like their burrito. It encourages fans to submit original pictures and videos about their favorite burrito concoction, including all the ingredients. Web site visitors can vote on their favorite submission on the web site www.mychipotle.com. Prizes range from one free burrito a week for a month to $10,000 in cash! The “Find Your Inner Burrito” video (below) is one of many videos featured on the Chipotle site.

Chipotle is not the first fast-food chain to ask its customers to get imaginative. In February, Hardees asked its customers to participate in the Little Thickburger advertising campaign. In the campaign, participants had the freedom to create an advertisement for the Little Thickburger, and 16 of the videos were used in Hardee’s television spots.

User-submitted content isn’t just a thing fast-food chains are doing, either. CNN asks people to report the news and submit it to iReport.com, and it selects user-submitted videos to air on CNN. On the Patrice and Associates microsite, didyougetthatmemo.com, we ask for a little user-generated content ourselves, offering the chance to win a cruise.  Even if all of our participants can’t win a cruise, we hope they at least enjoy opportunity to blow off some steam and have a little fun!

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What Clients Say About Patrice & Associates

  • David Hotovy was amazing in every way possible. 

    First off, I would like to say Thank you for all the support and help landing a spot for me.  We kept in contact everyday whether we were talking about family or work.  Even after the prospected new job kept us hanging, after we thought we landed it, he was there to make sure my mind was still right.  I actually want to work with him and the company now lol.  He stayed focused on finding me a spot and telling me that I have everything companies need.  To his Boss as well, to going to bat for me. I feel I made a new friend.  I don't know if there is anymore that I can say, I would love to do more for the company so your whole team is recognized.  I deal with businesses and customers a lot and this was by far the best customer experience I've ever had!  I thought I was the best!! If there is anything I can do for David and your company let me know.
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    Steven King
    David Hotovy was amazing in every way possible
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    Colleen Casey of Patrice & Associates helped me obtain a Payroll position.  She helped build my confidence and mentored me through the interview process.  In my past career searches I have worked with other career agencies and never experienced the service I received working with Colleen.  She became my mentor with building up my confidence and how to go about interviewing for the company I have accepted my current position.  I would recommend the company, but would definitely tell anyone to contact Colleen if they are looking for a new position in the future.

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    Dorinda Sperry

    Colleen Casey went above and beyond
  • Corina Mack was wonderful to work with. 

    She was easy to speak with during the interview process and gave helpful tips. She was diligent with her follow-ups and very responsive to my calls/emails.  I would absolutely work with Corina again!
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    Amanda
    Corina Mack was wonderful to work with
  • Darryl is my Coach Angel. I'm very thankful to have been reached out to for this job.  At the same time I received the call I was just listening to something and then I received the call from Darryl and things were answered.  I'm even receiving more money than my last management job ( WOW ).  Thanks again, you all changed the game for me.           Sincerely, RASHEDA KEITH Darryl is my Coach Angel
  • Corina Mack was amazing!  

    She communicated well throughout the interview process and understood my goals and expectations of the job position.  She did a great job of connecting me to what the company was looking for in the VP of Operations position.  This gave me ability to be well prepared for my interviews.   Not only would I recommend Corina, but planning on using her in my new role to continue to staff accordingly.
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    Pete Hodges
    Corina Mack was amazing!