Chipotle Engages Customers with Contest

In the latest advertising campaign for Chipotle Mexican Grill, they ask their biggest burrito fans to get creative and tell the world how they like their burrito. It encourages fans to submit original pictures and videos about their favorite burrito concoction, including all the ingredients. Web site visitors can vote on their favorite submission on the web site www.mychipotle.com. Prizes range from one free burrito a week for a month to $10,000 in cash! The “Find Your Inner Burrito” video (below) is one of many videos featured on the Chipotle site.

Chipotle is not the first fast-food chain to ask its customers to get imaginative. In February, Hardees asked its customers to participate in the Little Thickburger advertising campaign. In the campaign, participants had the freedom to create an advertisement for the Little Thickburger, and 16 of the videos were used in Hardee’s television spots.

User-submitted content isn’t just a thing fast-food chains are doing, either. CNN asks people to report the news and submit it to iReport.com, and it selects user-submitted videos to air on CNN. On the Patrice and Associates microsite, didyougetthatmemo.com, we ask for a little user-generated content ourselves, offering the chance to win a cruise.  Even if all of our participants can’t win a cruise, we hope they at least enjoy opportunity to blow off some steam and have a little fun!

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What Clients Say About Patrice & Associates

  • Allison Sullivan was amazing! 

    She found my resume online and reached out to me. I had been in the market looking for the right next step in my career for several months and had been receiving calls daily from different recruiters so I didn’t expect anything magical to occur overnight. Allison called me, we chatted quickly about my work experience and she advised me she thought I’d be perfect for a client she was working with….and literally the next day I got a call for an interview with the client. The day after the interview, I was immediately offered a position consulting on insurance claim management. Allison was checking in with me each step of the way and made the transition from unemployed to working at a career I’m excited about in no time at all! I cannot thank her and Patrice & Associates enough for all their help!  

    ~ Shane Laughran

    Allison Sullivan was amazing!
  • I am very thankful for Liz Costa.

    She was kind, informative, and very encouraging during the process of applying, interviewing, and finally accepting the position once it was offered to me. I have worked with several recruiters before and Liz was the most friendly and professional at the same time. She made me feel comfortable and also made me feel confident during the interview process. After only a few weeks, I now consider Liz a friend and would certainly recommend her to anyone who is in the looking in the labor market. Thank you Liz, I appreciate you as a person and a professional.

    ~Brent

    I am very thankful for Liz Costa
  • Jonathan Litt set me up for success!

    I am truly excited to start this new journey at this restaurant. I can honestly say I don't think I would have been able to pull this off without Jonathan Litt's help. He was more than professional but at the same time he was authentic and explained everything I needed to do to make things work. He definitely set me up for success. My confidence level wasn't what it used to be, but with his help he made me believe in myself. He encouraged me and believed in me as well. I will never forget his efforts. My appreciation for his work and dedication will always be remembered. From the bottom of my heart, thank you for allowing me to be a part of this process. I am forever grateful.

    Thank you again,

    Latifah Walker

    Jonathan Litt set me up for success!
  • Recruitment & Hiring for Sales Jobs - Patrice & AssociatesRick Weaver is a pleasure to work with!

    Very helpful and professional! Goes out of his way for people!          

    Thank you for all you do!

    Ken M.

    Rick Weaver is a pleasure to work with!
  • Rick Weaver is great!

    I love it at my new career and picture my future here. Rick was awesome in helping me choose where I need to be and how I had to get there. It took a lot of interviews and me turning jobs down because it wasn’t a fit for me. At my new career I’m in the right place!  

    Thank you,

    Shaunte

    Rick Weaver is great!