Chipotle Engages Customers with Contest

In the latest advertising campaign for Chipotle Mexican Grill, they ask their biggest burrito fans to get creative and tell the world how they like their burrito. It encourages fans to submit original pictures and videos about their favorite burrito concoction, including all the ingredients. Web site visitors can vote on their favorite submission on the web site www.mychipotle.com. Prizes range from one free burrito a week for a month to $10,000 in cash! The “Find Your Inner Burrito” video (below) is one of many videos featured on the Chipotle site.

Chipotle is not the first fast-food chain to ask its customers to get imaginative. In February, Hardees asked its customers to participate in the Little Thickburger advertising campaign. In the campaign, participants had the freedom to create an advertisement for the Little Thickburger, and 16 of the videos were used in Hardee’s television spots.

User-submitted content isn’t just a thing fast-food chains are doing, either. CNN asks people to report the news and submit it to iReport.com, and it selects user-submitted videos to air on CNN. On the Patrice and Associates microsite, didyougetthatmemo.com, we ask for a little user-generated content ourselves, offering the chance to win a cruise.  Even if all of our participants can’t win a cruise, we hope they at least enjoy opportunity to blow off some steam and have a little fun!

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What Clients Say About Patrice & Associates

  • Dear seekers, I would like to tell you about the amazing experience I had working with Scott Jacobson of Patrice and Associates.  In my twenty plus years working as an executive chef I have worked with many career advancement and placement specialists, but none who took the time and directed care that Scott provided me.  His primary goal was to understand exactly what I was looking for and to tirelessly work towards that end.   He focused on my objectives and opened many doors for me.  He gave me invaluable insights into the positions I was considering and guided me as a friend and confidant would.  He understood my strengths and presented me in my most favorable light.  Through his research and diligence he assembled the most pertinent references for me, highlighted my experiences and career achievements.   He found me the exact job that I was looking for.  He was instrumental in negotiating my contract and made sure I was satisfied with every aspect of that contract.  His work did not end there.  Scott has contacted me at various stages of my employment just to check in, and most importantly, to see how I was doing.   Thank you kindly Scott for going above and beyond your duties.  It was a pleasure getting to know you.  Any of you fortunate enough to work with Scott will quickly find all of this to be evident. Sincerely, Chef Jonathan Pflueger  Scott found me the exact job that I was looking for.
  • Just wanted to express my appreciation for FaLisa and your company for helping me find a great opportunity with Panera Bread. FaLisa was great with making sure we found the perfect fit and not just the perfect salary ! Keep up the great work FaLisa, thanks a lot to you and Patrice & Associates Hospitality Recruiting - you make a difference!   Thanks, Brian Salliey Patrice & Associates Hospitality Recruiting - you make a difference!
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    Sherri Balzer is an excellent job recruiter. I had been working with her for more than 3 months where I had multiple job interviews with different companies. She is always very detailed, caring, patient, and most of all very professional. I turned down multiple job offers because they were not a good fit for me and Sherri understood my reasons. Instead of losing hope in me she kept working hard looking for other companies that suited my skill set and knowledge. We found the perfect company and I got the best job offer available. I appreciate what Sherri and Patrice and Associates Hospitality Recruitment did for me and my career. Respectfully,

    Andrew Figueroa

    I appreciate what Sherri and Patrice and Associates Hospitality Recruitment did for me and my career.
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    Kim Marzett has been great! Alongside her professional demeanor, she answered all of my questions freely. She has a very welcoming personality, and helps you every step of the way! I referred a friend to her. I was impressed and appreciative! I referred a friend to Patrice & Associates Hospitality Recruitment
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    I just wanted to say thank you to Corina for setting me up with Redstone American Grill. I appreciate all the time and research you and your team have done to make sure that I was prepared for my interviews. Patrice & Associates Hospitality Recruitment is by far the best recruiting agency I’ve worked with in my 25+ years of experience. I’ll be your client for as long as I’m in this field. Alexandre Vincent Patrice & Associates Hospitality Recruitment is by far the best recruiting agency