Chipotle Engages Customers with Contest

In the latest advertising campaign for Chipotle Mexican Grill, they ask their biggest burrito fans to get creative and tell the world how they like their burrito. It encourages fans to submit original pictures and videos about their favorite burrito concoction, including all the ingredients. Web site visitors can vote on their favorite submission on the web site www.mychipotle.com. Prizes range from one free burrito a week for a month to $10,000 in cash! The “Find Your Inner Burrito” video (below) is one of many videos featured on the Chipotle site.

Chipotle is not the first fast-food chain to ask its customers to get imaginative. In February, Hardees asked its customers to participate in the Little Thickburger advertising campaign. In the campaign, participants had the freedom to create an advertisement for the Little Thickburger, and 16 of the videos were used in Hardee’s television spots.

User-submitted content isn’t just a thing fast-food chains are doing, either. CNN asks people to report the news and submit it to iReport.com, and it selects user-submitted videos to air on CNN. On the Patrice and Associates microsite, didyougetthatmemo.com, we ask for a little user-generated content ourselves, offering the chance to win a cruise.  Even if all of our participants can’t win a cruise, we hope they at least enjoy opportunity to blow off some steam and have a little fun!

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What Clients Say About Patrice & Associates

  • Francisco Chevez is one in a million!

    I would like to formally thank Francisco Chevez for helping me get this great District Manager position. Francisco was very professional from the beginning. He was persistent in his search for the perfect opportunity. He presented me with multiple job opportunities, all great. He made me feel as if I was his only client and his top priority. Even after starting the new job, he called back to check on me. Francisco is great at what he does and I’m glad I was paired with him.      

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    I am thankful for the service that Matt Lopez provided on behalf of Patrice and Associates in finding me and matching me to an excellent job with an energy company in northern Virginia. Matt Lopez discussed the position and the company and advised me on the hiring process. Matt has the intuition to assess me the job candidate, and the employer regarding my personality and the corporate culture to make the match. Matt found a Company that has all the attributes that I have struggled over the past few years to find. I intend to do an excellent job for the Company that I am joining in October 2022. I plan to achieve my immediate objectives, the company’s goals and show that Patrice and Associated backed the right person for the job.                    

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    Steven D.

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    Super attentive with plenty insight into the local job market which gave me a leg up in making the perfect career move.              

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