2014 Drink Trend – Local Beer, Wine & Spirits
Restaurant chain managers and beverage directors are being empowered to buy locally produced beverages that are popular in their communities. Franchisees are, too, said Tom Lewison, CEO of 36-unit Wild Wing Café.
“We allow franchisees to work on their own drink specials,” he said. “We want to be local. We have savvy, engaging bartenders. That’s a real part of who we are.”Back