Tasti D-Lite is on the move!

Since the late ’80s, New York City has had a secret: a sweet, creamy, frozen dairy dessert that won’t mess up a model’s diet, or anyone else’s for that matter.

The secret has gotten out, however, as Tasti D-Lite stores have opened in places as close to the Big Apple as New Jersey and Connecticut, and as far away as Texas, California, and Arizona. And international dessert lovers are trying Tasti D-Lite these days, too, as the concept has spread to Mexico and Dubai.

“Our goal is to open 50 more domestically and 14 internationally in 2011,” says Tasti D-Lite CEO Jim Amos. “But we think we will do even better than that.”

Tasti D-Lite was founded in 1987 in the kitchen of a New York City woman working with her food technologist father. Her goal was to create a delicious but guilt-free frozen dessert.

Sold by independent licensee wholesalers for years throughout New York, Tasti D-Lite grew in popularity. In February 2007, a New York–based private equity firm, SPG Partners LLC, acquired the company and Amos, one of the firm’s operating partners, was named CEO. The company began awarding franchises in early 2008.

Amos, who grew Mail Boxes Etc. to more than 4,000 units before selling it to UPS in 2001, already had experience in frozen desserts. He was the former CEO of Brice Foods, whose I Can’t Believe It’s Yogurt! brand grew to more than 1,300 domestic and international locations during his tenure before being sold to Yogen Früz in 1996.

“The core product of Tasti D-Lite is what separates us from everyone else out there in the $22 billion frozen dessert industry,” Amos says. “The product itself tastes great and it grew for 20 years in the toughest retail market in the world. It’s lower in calories, lower in sugar and carbs, and higher in protein. It’s made from natural ingredients and has no artificial ingredients. It’s got mouthfeel, taste, and creaminess.”

Amos, who operates the New York–born Tasti D-Lite company from Nashville, says what SPG purchased was the proprietary formula for Tasti D-Lite.

“We added everything else,” Amos says. “We created the franchise program and the operating manuals. We looked at everything from the logo to the store footprint. We did focus groups all over the U.S. and then began targeting cities where we wanted to grow.”

Back

What Clients Say About Patrice & Associates

  • I am grateful to have met Corina and will surely have a professional working relationship with her for years to come!

    Corina Mack was extremely thorough and quick to respond to all of the needs of myself as well as her business client. Her ability to communicate between the 2 of us made the process so quick. Corina was very knowledgeable about the company she was representing and their current team that was in place. Sometimes companies receive an overwhelming amount of applications for positions and Corina’s ability to pre-screen potential candidates surely expedited this businesses needs to fill their role.           Regards, John R. Guyon III I am grateful to have met Corina Mack and will surely have a professional working relationship with her for years to come!
  • Erin DeFreitas was Top - Notch!

    Could not have been better!

                          Thank You!     Eddie T. Erin DeFreitas was top-notch!
  • I am beyond thankful Jaclynn Graybill!

    Jackie was my recruiter and she truly is an exceptional addition and excellent employee!  Patrice & Associates provided amazing service which made my decision to chose this organization to work for seamless.  I have referred Jackie to a few of my friends, and I am confident they will receive the same outstanding experience as well!

    All the best,

    Chantal

    I am beyond thankful Jaclynn Graybill!
  • I give Jay a 10 out of 10! 

    Jay Gray is an exceptional recruiter and someone who truly cares about what his client is seeking for employment. Jay helped me through the entire hiring process and made me feel confident about my new career opportunity. I am truly grateful to have had his help. Once again, thank you for you service and it really did help me in a time I needed someone like Jay to come in and help secure a position that valued my worth. I’m really enjoying my position and I’m fortunate for the help!               Much Thanks! Walker Patterson I give Jay a 10 out of 10!
  • I have been nothing but completely happy with Jonathan Litt

    Jonathan Litt has been absolutely amazing during the process of getting me hired for a new position. I’ve been in hospitality for many years, as a Director of Finance in hotels. The last year and a half has been quite difficult, even for those of us who remained employed during the pandemic. After a year of running a department alone due to property wide layoffs, a stressful transition (brand and management company), working crazy hours, along with a 20% paycut for 9 months, I started feeling very overwhelmed and drained. I told myself it might be time for a change and I was going to let the universe help me. And, it happened! Jonathan Litt found my resume and reached out to me inquiring if I was interested in a Finance Manager position, in the Food world. And, I thought that it was worth speaking to him.
    Immediately, I felt this position might be a great fit for me. From the very first email, and texts, he was amazing. He is so professional and helpful, down to helping with revising my resume to point out things I hadn’t even thought of, to helping with getting prepared for the interview. I’m so confident in my abilities but always hated interviews because you never remember the things you want to explain or the right questions to ask. I also find it to be amazing that he reaches out via text because we all know how much easier texting can be these days when you’re in meetings and/or have deadlines and cannot always hop on a call. I was offered the position and start in 2 weeks and I’m so excited! I’m grateful that I can stay in finance, while taking a chance in a new direction, albeit still in hospitality, and will finally have a better work/life balance.
    I would absolutely recommend Jonathan Litt not only for anyone seeking a new role or for companies seeking the next “right fit” for their business. I look forward to keeping Jonathan in my circle of contacts.
    Thanks,
    Erica Garner
    I have been nothing but completely happy with Jonathan Litt