Survey: Americans spend $936 per year on lunch at restaurants

American consumers, on average, eat lunch out at restaurants nearly twice a week, spending about $10 per occasion, for an average of about $936 per year, according to a new study from credit card company Visa.

Spending patterns in Visa’s study differed among different demographics, but in some cases respondents who did not visit restaurants as often as their peers nonetheless spent more each time they visited. The variation suggests the importance of employing several strategies for marketing lunch, including loyalty programs or value menus for frequent visitors, or new products and limited-time offers to entice occasional customers.

The survey of 1,005 adults found that men were more likely to eat lunch at restaurants than women, and they outspent women, on average. Male consumers reported an average lunch expenditure of $21 per week, while female respondents said they spent an average of just under $15 per week on lunch.

However, as a group, the participants with incomes below $25,000 per year reported the highest per-meal average spending, at $11.70 per lunch. The group of respondents with incomes of $50,000 or more reported an average lunch expenditure of $9.60 per meal, though Visa did not disclose how much more often those higher-income participants visit restaurants at lunchtime.

Regional differences also emerged, Visa’s study found. For example, respondents in the West matched the nationwide averages in the survey, visiting restaurants 1.8 times per week on average and spending $10 per meal for a weekly average expenditure of $18.

Southerners had the highest average weekly spending at lunchtime, at an average of $20 per week, derived from two visits at $10 per meal on average.

Respondents in the Northeast ate out for lunch the fewest times per week of all participants, at an average of 1.5 per week. However, they spent an average of $11.40 per meal for a weekly total of $17.10.

Midwesterners went out for lunch an average of 1.7 times per week and spent $8.90 per meal, for a total average weekly expenditure of $15.13.

While a separate study of U.S. restaurant traffic from The NPD Group recently found that traffic at lunch and dinner stayed flat in the second quarter, overall restaurant visits grew 1 percent and total spending rose 3 percent compared with the year-earlier second quarter, implying an opportunity to boost the average check at the lunch daypart with the right strategies.

 

Back

What Clients Say About Patrice & Associates

  • Carly was very amazing!!!

    She worked and understood my situation, potential and needs.  She knew what I was looking for, what my options were, and she never offered fake leads or over or under-qualified positions.  Carly is a great asset to your company.  She is very polite, welcoming  and a professional individual.

    I once again thank her for her efforts and time to land me an opportunity which suits my skills and needs.   Thank you. Harshesh patel. Carly was very amazing!!!
  • I am grateful for Milton's help...

    I would like to give thanks to Milton Sallee, he definitely took the time make sure that I was ready for my interview. By just coaching me form start to end, and I believe the extra training he gave me was definitely the most helpful. He represents his client well.  I am grateful for everything that he has done and I can't wait till I start with with me new career. Thanks for your help, Anthony V. Branch II I am grateful for Milton's help...
  • Stacie is one of the best recruiters that I have ever worked with!

    She is very professional, resourceful, thorough, prompt, efficient, and engaged. She is full of so much passion and drive. She had my best interest at heart throughout our three month process (we were only engaged with one concept the entire time). I began the process with a wealth of knowledge and experience, but Stacie was still able to add tons of value to my profile and preparation throughout the entire process. Stacie keeps in contact with me on a regular basis, even during my training. She played an essential role in me joining a great organization. Stacie is a great asset, and I am grateful that our paths crossed. I give her a five star rating!   Sincerely, Joshua Towbridge Stacie is one of the best recruiters that I have ever worked with!
  • Jonathan Litt was amazing!

    He was there step by step. I never felt that I was alone in this process . I received constant feedback and updates. And within a few short weeks I had offers .  Patrice and Associates were instrumental in my job transition. Thank you, Rodney Powell Jonathan Litt was amazing!
  • Caleb was a absolutely a pleasure to work with!  

    Caleb reached out to me and was very professional throughout the entire process. He presented a great opportunity and offered guidance and support as needed to ensure a positive outcome. I would recommend him to a friend or colleague.   Thank you, Chris Feltz Caleb was a absolutely a pleasure to work with!