Survey: Americans spend $936 per year on lunch at restaurants

American consumers, on average, eat lunch out at restaurants nearly twice a week, spending about $10 per occasion, for an average of about $936 per year, according to a new study from credit card company Visa.

Spending patterns in Visa’s study differed among different demographics, but in some cases respondents who did not visit restaurants as often as their peers nonetheless spent more each time they visited. The variation suggests the importance of employing several strategies for marketing lunch, including loyalty programs or value menus for frequent visitors, or new products and limited-time offers to entice occasional customers.

The survey of 1,005 adults found that men were more likely to eat lunch at restaurants than women, and they outspent women, on average. Male consumers reported an average lunch expenditure of $21 per week, while female respondents said they spent an average of just under $15 per week on lunch.

However, as a group, the participants with incomes below $25,000 per year reported the highest per-meal average spending, at $11.70 per lunch. The group of respondents with incomes of $50,000 or more reported an average lunch expenditure of $9.60 per meal, though Visa did not disclose how much more often those higher-income participants visit restaurants at lunchtime.

Regional differences also emerged, Visa’s study found. For example, respondents in the West matched the nationwide averages in the survey, visiting restaurants 1.8 times per week on average and spending $10 per meal for a weekly average expenditure of $18.

Southerners had the highest average weekly spending at lunchtime, at an average of $20 per week, derived from two visits at $10 per meal on average.

Respondents in the Northeast ate out for lunch the fewest times per week of all participants, at an average of 1.5 per week. However, they spent an average of $11.40 per meal for a weekly total of $17.10.

Midwesterners went out for lunch an average of 1.7 times per week and spent $8.90 per meal, for a total average weekly expenditure of $15.13.

While a separate study of U.S. restaurant traffic from The NPD Group recently found that traffic at lunch and dinner stayed flat in the second quarter, overall restaurant visits grew 1 percent and total spending rose 3 percent compared with the year-earlier second quarter, implying an opportunity to boost the average check at the lunch daypart with the right strategies.

 

Back

What Clients Say About Patrice & Associates

  • Doug's Hospitality Recruitment Skills Found a Job for Glenn!

    I cannot say enough good things about Doug. He was a joy to work with and if I ever need a recruiter I will call on him. Thank You, Glenn Davis   Have a Hospitality Recruitment Specialist work for you for FREE Doug's Hospitality Recruitment Skills Found a Job for Glenn!
  • Hospitality Recruiter "helped me land this job"

    I would like to say that I had the most wonderful experience working with Roberto. He was very kind and knowledgeable.  He helped me pick a company that was the right for for me. He was a helping hand throughout my entire process. I know I am the one who interviewed, but Roberto's  conversation and tips helped me land this job. I am so fortunate to have worked with Roberto. He was a wonderful recruiter.   Career Coaches that help you for FREE Hospitality Recruiter "helped me land this job"
  • Hospitality Recruiters Truly Care!

    My experience with Roberto was wonderful.  I have never gone through a recruiter before and Roberto was an amazing first experience.  Roberto was very helpful and walked the experience with me. I felt like he really cared and truly happy for me when I  got the job. I would definitely recommend Roberto to anyone who wants to feel like someone is going through the process with them he made me feel like he was genuine! Thank you Roberto! -Arleen Roberts   What kinds of jobs does a Hospitality Recruitment Specialist have for me? Hospitality Recruiters Truly Care!
  • Let a Hospitality Recruiter Find You a Job!

    My experience with Patrice and Associates has been the best experience ever,  while listening to my needs and making them happen has been a journey of wonderful opportunities. Thank you Daniel Avery. It’s been a blast working with you and you turned my mountain into a mole hill. -Joleen Phelps   How to work with a recruitment specialist Let a Hospitality Recruiter Find You a Job!
  • Hospitality Recruiters Can Help You with Your Resume!

    Ken Welch did an amazing job helping me find new job opportunities. He helped me build up my resume and even got me ready for potential interviews. He kept me updated constantly and before I knew it, I had many options of restaurants I could send my resume to. With his help, I got the job at my first choice and now I can’t wait to be their new manager. It was a very easy process and I thank Ken for all his help. Sincerely, Rich Fletcher   What kinds of jobs does a Hospitality Recruitment Specialist have for me? Hospitality Recruiters Can Help You with Your Resume!