Red Mango Lands 250th Store Milestone in Michigan

When Red Mango entered the franchising arena just a few years ago with goals to grow a frozen yogurt and smoothie chain from coast to coast, the sky was the limit. Fast-forward to today, and the brand is walking on clouds, celebrating its 250th location and its entry into Michigan with its newest location at 6118 S. Westnedge Ave. in Portage.

 

This benchmark store furthers the aggressive growth objectives for what is now one of the fastest-growing chains in the country. The Portage location near Kalamazoo capitalizes on the popularity and awareness of the Red Mango brand in Chicago, which is scheduled to have more than 30 locations by year end, and the company is focusing on continued expansion throughout the Midwest U.S.

 

Experienced, successful franchise owners like multi-unit franchisee Paul Hornick increasingly are answering the call. Hornick, the franchise owner of store number 250, is a man who knows a thing or two about reaching for the sky. That’s because Hornick divides his time between his growing Red Mango franchise operation—he now owns four locations—and his flight time as a formation aerobatic pilot at air shows across North America.

 

Hornick’s life is all about moving in formation. His Red Mango store in Portage follows three successful stores that he owns in the Rockford-Illinois area. And when he’s not laser-focused on frozen yogurt and smoothies, he’s Paul “Rocket” Hornick, the left wing of Team Aerostars doing inverted maneuvers high in the air from his WWII-inspired plane.

 

After more than 20 years as a commercial pilot with more than 6000 hours of flight time to his resume, Hornick found a new kind of balance for his career and his life when he discovered Red Mango. His wife, a registered dietitian with a master’s degree in clinical nutrition, researched the healthy menu and award-winning yogurt behind the brand and validated Hornick’s interest in becoming a franchisee.

 

“We tasted it. And we liked it,” Hornick says.

 

That’s when he entered the world of franchising with a different approach for business takeoffs, landings, and speed of delivery. “I’m used to thinking at 550 miles an hour,” says Hornick, who fuels his aviation passion at 15-20 air shows a year.

 

In similar fashion he has moved quickly in his Red Mango business as well, opening four locations in three years.

 

Today, whether it’s the maneuvers he performs in his plane or on the ground in his business, Hornick is always up for a challenge. And introducing the Red Mango brand to the state of Michigan is the latest.

 

Borrowing on his marketing skills for Team Aerostars and its corporate sponsors, Hornick is big on grassroots marketing for each of his Red Mango stores. As a pilot or a franchisee, he knows what it takes to be a crowd-pleaser. And Hornick says he looks forward to giving the best to customers in Portage.

Back

What Clients Say About Patrice & Associates

  • Thanks Again!

    Bartol starts on Wednesday! Thanks for again turning over all the rocks for us. - FH Client  Thanks Again!
  • Amy is genuine, honest and has a passion for what she does.

    Amy contacted me in a time where I was unhappy where I was but wasn’t doing anything to change it. She was very informative and if she didn’t have the information at hand, she got it. She revamped an old resume making it more about achievements than responsibilities. She coached me on interview tactics before multiple interviews and was there to talk about them afterwards. Every conversation we had felt more like a friendship than business. She is genuine, honest and has a passion for what she does. She also helped boost my confidence through the entire interview progress. Whatever she is doing, she must be doing it right because I got the job! Thanks Amy for a life changing experience.
    Sincerely,
    Shawn Ware
    Amy is genuine, honest and has a passion for what she does.
  • I really appreciate Tim for all his handwork and consistency.

    He saw a lot of potential in me which allowed me to apply for a higher position than I had first intended. Although the process wasn't easy he was still very honest and trustworthy. I am very grateful to have received his guidance. I really appreciate Tim for all his handwork and consistency.
  • I want to thank Tim...

    ...for all the time he spent helping me acquire my new career. He has helped by assisting me with redesigning my resume and keeping in contact with me throughout the entire process.  His actions showed that he really cared and wanted the best for me. Thanks again, Dominic Almanza I want to thank Tim
  • I would 100% recommend Ross

    I cannot begin to thank Ross and Karen enough! without the two of them I wouldn't have even known about the position! The interview process was quick, easy and simple. After only a short week I was in a position I knew I was going to love forever and it was all thanks to them! Ross has been so good about following up with me even after being hired, asking how my experience has been, what hours I'm working etc. and to top it all off Ross even sent me a gift card thanking me for working with him. I would 100% recommend Ross to anyone looking for a career in the industry!
    Cheers,
    Bayley Ferreira
    I would 100% recommend Ross