Online Ordering Platform Keeps It All In The Community

One growing company, OrderUp, is trying to become a restaurateur’s hometown hero—when it comes to online ordering, at least.  The platform, which aims to connect restaurants with customers in their local markets to encourage online ordering, works in a unique way: through a franchising model. OrderUp franchisees recruit local restaurants as partners, creating their own local website that compiles the menus of each community partner. Franchisees also help restaurant partners with local marketing and building a social media following.

“Our distribution model is based on a franchise opportunity, where we actually look to partner with local franchisees in local hometowns across the country, with the core benefit being that these local franchisees are in the hometowns, are understanding the consumers, are understanding the opportunities that those local restaurants are trying to tap into as well,” says Chris Jeffery, founder of OrderUp. “We’ve had tremendous success because these [quick-serve] restaurants are looking for ways to get their name out there or their new menu or product or their new special,” he adds.

With franchisees in more than 23 markets across the country—and plans to grow to 50 markets by the end of the year—OrderUp’s hyper-local approach to online ordering is helping drive online orders, ticket prices, and repeat orders for its restaurant partners, Jeffery says. He says franchisees’ interest in the success of their local restaurant partners is at the core of the business’s success so far.

“From the [quick-serve] perspective, they really like working with our local franchisees because our local franchisees aren’t just necessarily signing them up for online food ordering,” Jeffery says. “They’re also partnering with them, and our franchisees have a vested interest in the long-term success of the online food ordering market in their hometown and their hometown only.”

OrderUp franchisees earn commission from each online order a customer makes with a restaurant partner through the local OrderUp site, meaning they have a vested interest in helping build the restaurants’ online business and fan base. The fact that local franchisees are also just that—local—means they are better able to understand the hometown market, Jeffery says. “If you’re trying to manage that relationship from 500 or 1,000 miles away, you’re not going to have that constant pulse. You’re also not going to be able to provide that feedback to that restaurant of what you hear in the market, what’s going on, what people are ordering, and why they’re ordering that,” he says. “So it’s being fresher and more up to date with what’s going on in that local community from a marketing perspective, from a content perspective, from a content management perspective.”

Restaurant partners can also turn to their local OrderUp franchisee for help with marketing a new product, promotion, or menu. “It’s our goal with our franchisees … to have a vested interest in the success of each local restaurant, so it’s a true partnership and not kind of a one-off relationship where you might hear from them once a year or once a quarter. You hear from them daily or weekly to make sure that they’re really benefiting from the relationship with OrderUp.” And because OrderUp aggregates all local restaurant partners’ menus in one place, Jeffery says finding menus and placing online orders is easier for the customer, causing them to make repeat orders.

“Through our aggregation of these restaurants in one consolidated website where people can go to in that hometown and place an order, we’ve increased the number of transactions that each consumer typically would do on a weekly or monthly basis, because it’s much easier to find and order food, as opposed to going to each individual restaurant website,” he says.

Back

What Clients Say About Patrice & Associates

  • I am grateful to have met Corina and will surely have a professional working relationship with her for years to come!

    Corina Mack was extremely thorough and quick to respond to all of the needs of myself as well as her business client. Her ability to communicate between the 2 of us made the process so quick. Corina was very knowledgeable about the company she was representing and their current team that was in place. Sometimes companies receive an overwhelming amount of applications for positions and Corina’s ability to pre-screen potential candidates surely expedited this businesses needs to fill their role.           Regards, John R. Guyon III I am grateful to have met Corina Mack and will surely have a professional working relationship with her for years to come!
  • Erin DeFreitas was Top - Notch!

    Could not have been better!

                          Thank You!     Eddie T. Erin DeFreitas was top-notch!
  • I am beyond thankful Jaclynn Graybill!

    Jackie was my recruiter and she truly is an exceptional addition and excellent employee!  Patrice & Associates provided amazing service which made my decision to chose this organization to work for seamless.  I have referred Jackie to a few of my friends, and I am confident they will receive the same outstanding experience as well!

    All the best,

    Chantal

    I am beyond thankful Jaclynn Graybill!
  • I give Jay a 10 out of 10! 

    Jay Gray is an exceptional recruiter and someone who truly cares about what his client is seeking for employment. Jay helped me through the entire hiring process and made me feel confident about my new career opportunity. I am truly grateful to have had his help. Once again, thank you for you service and it really did help me in a time I needed someone like Jay to come in and help secure a position that valued my worth. I’m really enjoying my position and I’m fortunate for the help!               Much Thanks! Walker Patterson I give Jay a 10 out of 10!
  • I have been nothing but completely happy with Jonathan Litt

    Jonathan Litt has been absolutely amazing during the process of getting me hired for a new position. I’ve been in hospitality for many years, as a Director of Finance in hotels. The last year and a half has been quite difficult, even for those of us who remained employed during the pandemic. After a year of running a department alone due to property wide layoffs, a stressful transition (brand and management company), working crazy hours, along with a 20% paycut for 9 months, I started feeling very overwhelmed and drained. I told myself it might be time for a change and I was going to let the universe help me. And, it happened! Jonathan Litt found my resume and reached out to me inquiring if I was interested in a Finance Manager position, in the Food world. And, I thought that it was worth speaking to him.
    Immediately, I felt this position might be a great fit for me. From the very first email, and texts, he was amazing. He is so professional and helpful, down to helping with revising my resume to point out things I hadn’t even thought of, to helping with getting prepared for the interview. I’m so confident in my abilities but always hated interviews because you never remember the things you want to explain or the right questions to ask. I also find it to be amazing that he reaches out via text because we all know how much easier texting can be these days when you’re in meetings and/or have deadlines and cannot always hop on a call. I was offered the position and start in 2 weeks and I’m so excited! I’m grateful that I can stay in finance, while taking a chance in a new direction, albeit still in hospitality, and will finally have a better work/life balance.
    I would absolutely recommend Jonathan Litt not only for anyone seeking a new role or for companies seeking the next “right fit” for their business. I look forward to keeping Jonathan in my circle of contacts.
    Thanks,
    Erica Garner
    I have been nothing but completely happy with Jonathan Litt