Announcing New Franchisee in Nebraska!
Business Beat
New Patrice & Associates office opens in York
By Dave Sjuts
Patrice & Associates Hospitality Recruiting, the nation’s preeminent hospitality recruiting company, has announced the opening of its first Nebraska office to meet the growing management needs of local restaurants and other related hospitality businesses in York.
Local resident Paul Rieken, who has more than 30 years of experience in the restaurant industry, is opening the office and will run day to day operations along with the support of the Patrice & Associates home office in Dunkirk, Md.
As a specialist in the field, Rieken has a keen awareness of what it takes to be an effective manager. This understanding allows him to pinpoint the right candidates for top-level hospitality jobs.
“At Patrice & Associates our mission statement sums it up, recruiting is not about making money, it’s about helping people,” said Rieken.“Whether you are a candidate or a client company, I will build and foster a relationship through respect, trust and integrity. Through hard work and persistence, I will help candidates seek meaningful employment opportunities and help clients by sourcing and finding the right people to fit the needs of their company.”
Rieken started his career in the early 1980s working as a general manager for Pizza Hut in Lincoln. His tenacious attitude led him to become a managing partner for a Golden Corral restaurant located in Blue Springs, Mo. During his time at the popular restaurant chain, Rieken successfully opened four new Golden Corral restaurants in two different states earning him one of the Top Ten Partner Manager awards. Later in his career, Rieken became the executive general manager for Applebee’s where he served on the President’s Leadership Counsel and attended the Applebee’s International Leadership Institute.
Patrice Rice, CEO and founder of Patrice & Associates, began the hospitality management recruiting company more than twenty years ago out of her basement. She recently launched a growth initiative for the company, seeking to expand by opening franchised Patrice & Associates offices. Now one of the largest privately held search firms in the country, Patrice & Associates fills positions for thousands of U.S. restaurants (currently filling more than 600 positions) and guides thousands of management candidates to new job opportunities.
“We are excited to be growing with talented people such as Paul joining the Patrice & Associates family,” said Rice. “He is exactly the type of trusted partner local hospitality businesses need to support their management hiring needs.
For more information and to contact the new office, please visit www.patricecareers.com/prieken or call 308-224-3958.
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Michael Greig was absolutely fantastic in every way! 
