Holiday Quick Tips for Restaurants

While emails should be a necessary factor in a restaurant’s marketing strategy all year round, sending emails during the holidays is perhaps the most important time of all. With 71% of in-store shoppers saying email offers influence them to buy, it’s time to make sure that your holiday email campaign has the perfect strategy to bring in customers and create sales for your restaurant (HubSpot.) Here are three holiday quick tips to keep in mind this busy shopping season.

Sell, sell, sell – Restaurant gift cards make easy, enjoyable gifts and are especially enticing to consumers when they offer a follow up incentive. Depending on the price point of your restaurant, give customers a free gift card for every gift card purchase they make that meets a minimum amount. For example, for every $100 that a customer spends in gift cards, offer them a $25 gift card that they can keep for themselves. Just be sure to have an expiration date on the reward gift card. Make sure that it is used by the end of March at the latest. You want to ensure that your restaurant has business coming in, especially during the cold winter months. Also make sure that all servers are also telling each table about your restaurant’s gift card special along with having it advertised on a sign or poster in your restaurant.

Think Like a Shopper – It’s not necessarily how many emails your restaurant sends out as much as knowing when to send out emails for the optimal response. As a general rule, restaurants shouldn’t get in the habit of sending emails out more than once a week at the most. Sending out emails more than once a week has the danger of increasing your unsubscribe rate by annoying your customers. Give your customers time to plan for your restaurant event by giving them plenty of advance notice. Never wait until the day before an event to send out an email. Try to condense as much as you can into one email without being too wordy. Also, make sure that your emails are able to be viewed on a mobile device as well as linked to a mobile-friendly website. If your restaurant needs help creating effective email campaigns, contactDining Dialog.

For more email tips, read our Email Frequency Tips For Restaurants blog post.

Utilize Social Media Channels – Keeping in mind that 74% of shoppers search online to get ideas for their holiday wish lists, don’t forget to advertise all restaurant holiday specials on social media channels such as Facebook and Twitter pages as well. Post gift card promotions at least once a week during the holiday shopping season. With a whopping 81% of retailers planning to use Facebook to promote in-store offers, make sure your restaurant doesn’t get forgotten about once a customer starts looking for holiday ideas on Facebook and Twitter. You can simultaneously post all of your restaurant/bar information now with eateria.

By being consistent and smart in emailing and social media posting efforts this holiday season, restaurants should be able to enjoy an increase in sales as well as renewed business in the cold winter months.

Back

What Clients Say About Patrice & Associates

  • Francisco Chevez is one in a million!

    I would like to formally thank Francisco Chevez for helping me get this great District Manager position. Francisco was very professional from the beginning. He was persistent in his search for the perfect opportunity. He presented me with multiple job opportunities, all great. He made me feel as if I was his only client and his top priority. Even after starting the new job, he called back to check on me. Francisco is great at what he does and I’m glad I was paired with him.      

    Sincerely,

    Enzo Mera

    Francisco Chevez is one in a million!
  • Matt Lopez nailed it!

    I am thankful for the service that Matt Lopez provided on behalf of Patrice and Associates in finding me and matching me to an excellent job with an energy company in northern Virginia. Matt Lopez discussed the position and the company and advised me on the hiring process. Matt has the intuition to assess me the job candidate, and the employer regarding my personality and the corporate culture to make the match. Matt found a Company that has all the attributes that I have struggled over the past few years to find. I intend to do an excellent job for the Company that I am joining in October 2022. I plan to achieve my immediate objectives, the company’s goals and show that Patrice and Associated backed the right person for the job.                    

    Sincerely,

    Robert Chew

    Matt Lopez nailed it!
  • I can't thank Karl Busch enough!

    I recently relocated to South Carolina from New York.  At first I tried the usual big company name job search engines, I even reached out to a couple of recruiters but, Karl Busch at Patrice and Associates was the guy who got it done!  His guidance and advice along the way was invaluable.  I was able to secure an Executive Chef position at a high profile restaurant thanks to him.          

    Thank you!

    Steven D.

    I can't thank Karl Busch enough!
  • Shawn Hoye was great to work with.

    Super attentive with plenty insight into the local job market which gave me a leg up in making the perfect career move.              

    Many Thanks,

    Sean Giffing

    Shawn Hoye was great to work with!
  • Whitney Davis was incredible!

    I would just like to say what an asset Whitney Davis was in regards to me finding another job. I appreciate all the help and I would definitely recommend him to others.        

    Thank you!

    Larry A.

    Whitney Davis was incredible!