Holiday Quick Tips for Restaurants

While emails should be a necessary factor in a restaurant’s marketing strategy all year round, sending emails during the holidays is perhaps the most important time of all. With 71% of in-store shoppers saying email offers influence them to buy, it’s time to make sure that your holiday email campaign has the perfect strategy to bring in customers and create sales for your restaurant (HubSpot.) Here are three holiday quick tips to keep in mind this busy shopping season.

Sell, sell, sell – Restaurant gift cards make easy, enjoyable gifts and are especially enticing to consumers when they offer a follow up incentive. Depending on the price point of your restaurant, give customers a free gift card for every gift card purchase they make that meets a minimum amount. For example, for every $100 that a customer spends in gift cards, offer them a $25 gift card that they can keep for themselves. Just be sure to have an expiration date on the reward gift card. Make sure that it is used by the end of March at the latest. You want to ensure that your restaurant has business coming in, especially during the cold winter months. Also make sure that all servers are also telling each table about your restaurant’s gift card special along with having it advertised on a sign or poster in your restaurant.

Think Like a Shopper – It’s not necessarily how many emails your restaurant sends out as much as knowing when to send out emails for the optimal response. As a general rule, restaurants shouldn’t get in the habit of sending emails out more than once a week at the most. Sending out emails more than once a week has the danger of increasing your unsubscribe rate by annoying your customers. Give your customers time to plan for your restaurant event by giving them plenty of advance notice. Never wait until the day before an event to send out an email. Try to condense as much as you can into one email without being too wordy. Also, make sure that your emails are able to be viewed on a mobile device as well as linked to a mobile-friendly website. If your restaurant needs help creating effective email campaigns, contactDining Dialog.

For more email tips, read our Email Frequency Tips For Restaurants blog post.

Utilize Social Media Channels – Keeping in mind that 74% of shoppers search online to get ideas for their holiday wish lists, don’t forget to advertise all restaurant holiday specials on social media channels such as Facebook and Twitter pages as well. Post gift card promotions at least once a week during the holiday shopping season. With a whopping 81% of retailers planning to use Facebook to promote in-store offers, make sure your restaurant doesn’t get forgotten about once a customer starts looking for holiday ideas on Facebook and Twitter. You can simultaneously post all of your restaurant/bar information now with eateria.

By being consistent and smart in emailing and social media posting efforts this holiday season, restaurants should be able to enjoy an increase in sales as well as renewed business in the cold winter months.

Back

What Clients Say About Patrice & Associates

  • I'd recommend Gary Tietz implicitly to anyone currently looking for quality positions in the hospitality industry.
    I'm finally going back to work for a company that I can take pride in being employed with, for a position that I've been truly interested in, and Gary Tietz has been crucial in helping me in this process.  Gary has only tried to place me in positions that would truly be a good fit for me, and only with reputable companies that I would be comfortable in going to work for.  He has been great to work with, and has not only been very responsive and communicative, but has also provided great insight and information for each particular position that I've interviewed for.  I would certainly work with Gary again in the future!
    Thank You!
    James Chisholm
    I'd recommend Gary Tietz implicitly to anyone currently looking for quality positions in the hospitality industry
  • I had a wonderful experience working with Jodi Baer 

    She really took care of me and kept me up to date throughout the process.  I always felt Jodi was available for me and able to assist me.  I would highly recommended her to friends and associates who are in related fields.
    Thank you again,
    Christopher D'Amico
    I had a wonderful experience working with Jodi Baer
  • Frank Rondeau created an Excellent Customer Service Experience!

    On paper the clients and my requirements were not a match.  Frank’s ability to create a match by identifying unrealized commonalities was remarkable.  I recommend working with Frank as a value proposition for all parties.

    Thank you,

    Fred Felton

    Frank Rondeau created an Excellent Customer Service Experience!
  • Thank you Eric Coultoff very much for helping land me a great job!

    After the year of 2020, like so many others, the job that I worked so hard for had come to a halt. I had been looking for a similar job since to no avail. I am very glad I contacted Patrice & Associates for help.  Eric Coultoff really wanted to help find the right job for me. He even helped improve my resume.  He was in constant contact letting me know the process of it all and gave me multiple updates.  Within a week I received an interview and Eric helped me prepare for it.  I am now employed due to that interview and I thank Patrice & Associates, specifically!     Thank you, Michael Fossaceca Thank you Eric Coultoff very much for helping land me a great job!
  • Mr. Piroozmand really cares and took the time to coach me through the process. 

    Hamoon Piroozmand is hands down the best recruiter that I have ever worked with thus far in my career.  Hamoon did a really great job of making sure that the fit was right between the company I got hired with and myself by getting to know me and what I wanted out of the next company.  His passion for his work really shined when I was going through the interview process.  Hamoon was always responsive as well.  I was also interviewing with other companies at the time, outside of the recruiting that Hamoon did, and applied the techniques that I had discussed with Hamoon, I got final offers on all interviews.  I took the offer that Hamoon presented me with, even though the other concepts paid more because I trust the fit.  Overall, Hamoon will ask you to do things that other recruiters will ask you to do, but there was accountability and follow up throughout the whole process and if you're serious about getting the job, follow his plan.  It works!
    Sincerely,
    Kristin Barrett
    Mr. Piroozmand really cares and took the time to coach me through the process.