It is often said that people may not remember what you did but they will always remember how you made them feel.

This is so true when recruiting top talent for your company.  Many companies offer the same benefits, the same vacation, the same salary range, the same the same the same.  What makes you different?  

If you don’t have a big edge over your competition to recruit and retain the best employees, take a look at the interview process for candidates.  Candidates go through several stages when they are deciding where they want to work and which job offer they will accept.  This journey is greatly impacting by the way you make them feel while interviewing with you.

Candidate Journey is the expression used to describe 6 stages through which job seekers go through: Awareness, Consideration, Interest, Application, Selection and Hire.

Candidate Journey Definition

Similarly to when buyers look for services and products to purchase, candidates go through different stages when looking for new job opportunities. This is the reason why today’s candidates need to be treated as customers.

There are 6 stages through which all job seekers go through:

  1. Awareness
  2. Consideration
  3. Interest
  4. Application
  5. Selection
  6. Hire.

Throughout their candidate journey, candidates will have multiple interactions with your Employer Brand.

Your brand is reflected in every aspect of the job consideration process.

  • see your job advertisement on a job board
  • visit your career site and read your career blog
  • check the ratings of your company on a company review sites
  • visit your company’s Facebook page
  • join your Talent Network
  • talk to your company representative at the career fair
  • fill out your online job application, come in for the interview, etc.

Active vs. passive candidates’ journeys

It is important to note that while the first three stages of candidate journey focus on active job seekers, the last three stages focus on the passive candidates.

LinkedIn research has shown that only 12% of people actively look for jobs, and this is the reason why recruiters have started paying more attention to passive job seekers and the awareness, consideration and interest stages of their journey.

Can you sell the opportunity with your company?  Are you able to get a candidate excited about the thought of working for you?  Are you able to make them feel that your job is better than others?  If not, you may want to consider using a recruitment agency because that is exactly their expertise.  They can you through the job process, sell your opportunity to the candidate and find you the top talent you are seeking.

Learn how Hospitality Recruitment Agencies can be your friend.

What Clients Say About Patrice & Associates

  • David Hotovy was amazing in every way possible. 

    First off, I would like to say Thank you for all the support and help landing a spot for me.  We kept in contact everyday whether we were talking about family or work.  Even after the prospected new job kept us hanging, after we thought we landed it, he was there to make sure my mind was still right.  I actually want to work with him and the company now lol.  He stayed focused on finding me a spot and telling me that I have everything companies need.  To his Boss as well, to going to bat for me. I feel I made a new friend.  I don't know if there is anymore that I can say, I would love to do more for the company so your whole team is recognized.  I deal with businesses and customers a lot and this was by far the best customer experience I've ever had!  I thought I was the best!! If there is anything I can do for David and your company let me know.
    Cheers,
    Steven King
    David Hotovy was amazing in every way possible
  • Colleen Casey went above and beyond. 

    Colleen Casey of Patrice & Associates helped me obtain a Payroll position.  She helped build my confidence and mentored me through the interview process.  In my past career searches I have worked with other career agencies and never experienced the service I received working with Colleen.  She became my mentor with building up my confidence and how to go about interviewing for the company I have accepted my current position.  I would recommend the company, but would definitely tell anyone to contact Colleen if they are looking for a new position in the future.

    Thank you,

    Dorinda Sperry

    Colleen Casey went above and beyond
  • Corina Mack was wonderful to work with. 

    She was easy to speak with during the interview process and gave helpful tips. She was diligent with her follow-ups and very responsive to my calls/emails.  I would absolutely work with Corina again!
    Thank you!
    Amanda
    Corina Mack was wonderful to work with
  • Darryl is my Coach Angel. I'm very thankful to have been reached out to for this job.  At the same time I received the call I was just listening to something and then I received the call from Darryl and things were answered.  I'm even receiving more money than my last management job ( WOW ).  Thanks again, you all changed the game for me.           Sincerely, RASHEDA KEITH Darryl is my Coach Angel
  • Corina Mack was amazing!  

    She communicated well throughout the interview process and understood my goals and expectations of the job position.  She did a great job of connecting me to what the company was looking for in the VP of Operations position.  This gave me ability to be well prepared for my interviews.   Not only would I recommend Corina, but planning on using her in my new role to continue to staff accordingly.
    Thank you,
    Pete Hodges
    Corina Mack was amazing!