It is often said that people may not remember what you did but they will always remember how you made them feel.

This is so true when recruiting top talent for your company.  Many companies offer the same benefits, the same vacation, the same salary range, the same the same the same.  What makes you different?  

If you don’t have a big edge over your competition to recruit and retain the best employees, take a look at the interview process for candidates.  Candidates go through several stages when they are deciding where they want to work and which job offer they will accept.  This journey is greatly impacting by the way you make them feel while interviewing with you.

Candidate Journey is the expression used to describe 6 stages through which job seekers go through: Awareness, Consideration, Interest, Application, Selection and Hire.

Candidate Journey Definition

Similarly to when buyers look for services and products to purchase, candidates go through different stages when looking for new job opportunities. This is the reason why today’s candidates need to be treated as customers.

There are 6 stages through which all job seekers go through:

  1. Awareness
  2. Consideration
  3. Interest
  4. Application
  5. Selection
  6. Hire.

Throughout their candidate journey, candidates will have multiple interactions with your Employer Brand.

Your brand is reflected in every aspect of the job consideration process.

  • see your job advertisement on a job board
  • visit your career site and read your career blog
  • check the ratings of your company on a company review sites
  • visit your company’s Facebook page
  • join your Talent Network
  • talk to your company representative at the career fair
  • fill out your online job application, come in for the interview, etc.

Active vs. passive candidates’ journeys

It is important to note that while the first three stages of candidate journey focus on active job seekers, the last three stages focus on the passive candidates.

LinkedIn research has shown that only 12% of people actively look for jobs, and this is the reason why recruiters have started paying more attention to passive job seekers and the awareness, consideration and interest stages of their journey.

Can you sell the opportunity with your company?  Are you able to get a candidate excited about the thought of working for you?  Are you able to make them feel that your job is better than others?  If not, you may want to consider using a recruitment agency because that is exactly their expertise.  They can you through the job process, sell your opportunity to the candidate and find you the top talent you are seeking.

Learn how Hospitality Recruitment Agencies can be your friend.

What Clients Say About Patrice & Associates

  • I am very pleased and happy to have worked with Leah.

    Leah was very prompt and knowledgeable about the company she was recruiting for. She represented World Wrapps as if she were the owner and knew exactly what they needed in a candidate. Leah prepared me for my interview with Matt & Martin which helped me to be successful and secure the GM role. The biggest factor for my success was how Leah tailored a resume which highlighted my accomplishments and showcased my abilities. She made me look like a superstar! I am very blessed to have been found by Leah and brought me to my new career!

    Mark Mesina

    I am very pleased and happy to have worked with Leah
  • My experience with Patrice and Associates could not have been more positive and professional. I had the pleasure of working directly with Mr. John Mathew, who did a tremendous job in helping me advance in my career and life. John thought outside the box and discussed with me various potential paths and opportunities related to my experience, my strengths and talents. Throughout the whole process, I felt confident that John truly cared and had my best interests at heart. In the end, despite the global pandemic and all the other challenges related to it, Patrice and Associates delivered and paired me up with a wonderful company, for which I am grateful. Thanks, Lukas V. I had the pleasure of working directly with Mr. John Mathew
  • I would like to start by saying a HUGE Thank You!! to Laurie.

    She was fantastic and professional during this entire process. I had a great experience with her. Her coaching, all her advice, with her communication was on point. She made me feel super confident and ready to start the interview with positivity. She hit some talking points and suggestions that i would not have thought of and worked perfectly. I would also like to say that Patrice and Associates helped me a great deal in getting hired so thank you all so much for that. I cannot wait to start and show you all that I was the right candidate for the position. Thanks again! All the best! Enrique Gonzalez I would like to start by saying a HUGE Thank You!!
  • I can’t thank you enough for everything you did for me and for being so upfront and friendly.

    If you are looking for a dedicated and passionate person and company there are not enough good things I can say about “Tim Kieth” and Patrice and associates.  Tim recently helped me find a job at a restaurant I had never heard of and was skeptical at first about. Except Tim constantly has a positive attitude and a caring persona about him. He talked me through every step of the way through all the interviews and made me feel confident about myself and my abilities. During the interview process the day before my second interview, I came down with Covid-19 and called Tim immediately and he rearranged everything for me to continue with getting this interview. You don’t find many people in this world that do their jobs with such passion and integrity and Tim is definitely one of them. I did get the job and am loving it. If I did decide to ever leave this company I would only use Tim Kieth for another job but he has helped me find my forever job. I can’t thank you enough for everything you did for me and for being so upfront and friendly. Thank you, Andrew Marsh I can’t thank you enough for everything you did for me and for being so upfront and friendly.
  • Michael was incredibly helpful and flexible when I was looking for a job.

    He frequently reached out to ensure I was getting all of the information I needed and making sure the company I interviewed for was offering me a fair opportunity! I would strongly recommend working with him! Thank you, Brianna Brocato Michael was incredibly helpful and flexible when I was looking for a job.