It is often said that people may not remember what you did but they will always remember how you made them feel.

This is so true when recruiting top talent for your company.  Many companies offer the same benefits, the same vacation, the same salary range, the same the same the same.  What makes you different?  

If you don’t have a big edge over your competition to recruit and retain the best employees, take a look at the interview process for candidates.  Candidates go through several stages when they are deciding where they want to work and which job offer they will accept.  This journey is greatly impacting by the way you make them feel while interviewing with you.

Candidate Journey is the expression used to describe 6 stages through which job seekers go through: Awareness, Consideration, Interest, Application, Selection and Hire.

Candidate Journey Definition

Similarly to when buyers look for services and products to purchase, candidates go through different stages when looking for new job opportunities. This is the reason why today’s candidates need to be treated as customers.

There are 6 stages through which all job seekers go through:

  1. Awareness
  2. Consideration
  3. Interest
  4. Application
  5. Selection
  6. Hire.

Throughout their candidate journey, candidates will have multiple interactions with your Employer Brand.

Your brand is reflected in every aspect of the job consideration process.

  • see your job advertisement on a job board
  • visit your career site and read your career blog
  • check the ratings of your company on a company review sites
  • visit your company’s Facebook page
  • join your Talent Network
  • talk to your company representative at the career fair
  • fill out your online job application, come in for the interview, etc.

Active vs. passive candidates’ journeys

It is important to note that while the first three stages of candidate journey focus on active job seekers, the last three stages focus on the passive candidates.

LinkedIn research has shown that only 12% of people actively look for jobs, and this is the reason why recruiters have started paying more attention to passive job seekers and the awareness, consideration and interest stages of their journey.

Can you sell the opportunity with your company?  Are you able to get a candidate excited about the thought of working for you?  Are you able to make them feel that your job is better than others?  If not, you may want to consider using a recruitment agency because that is exactly their expertise.  They can you through the job process, sell your opportunity to the candidate and find you the top talent you are seeking.

Learn how Hospitality Recruitment Agencies can be your friend.

What Clients Say About Patrice & Associates

  • I am very grateful to Michael Bickle

    Michael Bickle, from the start gave me the confidence I needed to make the right choice on the next direction in my career path. Life is already stressful, and adding the challenges in finding a new job can be overwhelming with anxiety. Michael Bickle never pressured me into doing anything I was not certain about. He was with me every step of the way. In doing so, I wasn't left with uncertainty.
    To the next journey,
    Roy  D.
    I am very grateful to Michael Bickle
  • I appreciate the support and genuine care I received from Rae Ann Lopardo

    With so many employment opportunities, searching for a new career is a daunting task. She understands the niche work I do and recognized both the stability and work/life balance that I craved. Rae Ann was instrumental in connecting me with an amazing career opportunity! Also she was wonderful in providing updates throughout the interview process.
    Thanks!
    Becky Diaz
    I appreciate the support and genuine care I received from Rae Ann Lopardo
  • Carol Bullock is a lifesaver!

    She is attentive, positive and thorough.  Without her help and guidance I would not be on the wonderful path I am currently. She helped me find a fantastic opportunity and facilitated every aspect from helping me understand my role and the culture of the company to ensuring that correspondence between myself and the company was seamless. I just wish everyone could be as lucky as I was to experience her guidance, candor and overall caring demeanor.         Thank you Carol! J Blake Carol Bullock is a lifesaver!
  • Liz Costa is the BEST!

    Liz Costa is the most knowledgeable, organized, warm and amazing human I have ever encountered.  She brings you the confidence that you need to feel strong and to feel good about yourself.  She has taught me to look at things in a different light that I would of never thought of doing.  I am very grateful for all of her knowledge and help!               Thank You Liz! Ashley Brewley Liz Costa is the BEST!
  • I am grateful to have met Corina and will surely have a professional working relationship with her for years to come!

    Corina Mack was extremely thorough and quick to respond to all of the needs of myself as well as her business client. Her ability to communicate between the 2 of us made the process so quick. Corina was very knowledgeable about the company she was representing and their current team that was in place. Sometimes companies receive an overwhelming amount of applications for positions and Corina’s ability to pre-screen potential candidates surely expedited this businesses needs to fill their role.           Regards, John R. Guyon III I am grateful to have met Corina Mack and will surely have a professional working relationship with her for years to come!