It is often said that people may not remember what you did but they will always remember how you made them feel.

This is so true when recruiting top talent for your company.  Many companies offer the same benefits, the same vacation, the same salary range, the same the same the same.  What makes you different?  

If you don’t have a big edge over your competition to recruit and retain the best employees, take a look at the interview process for candidates.  Candidates go through several stages when they are deciding where they want to work and which job offer they will accept.  This journey is greatly impacting by the way you make them feel while interviewing with you.

Candidate Journey is the expression used to describe 6 stages through which job seekers go through: Awareness, Consideration, Interest, Application, Selection and Hire.

Candidate Journey Definition

Similarly to when buyers look for services and products to purchase, candidates go through different stages when looking for new job opportunities. This is the reason why today’s candidates need to be treated as customers.

There are 6 stages through which all job seekers go through:

  1. Awareness
  2. Consideration
  3. Interest
  4. Application
  5. Selection
  6. Hire.

Throughout their candidate journey, candidates will have multiple interactions with your Employer Brand.

Your brand is reflected in every aspect of the job consideration process.

  • see your job advertisement on a job board
  • visit your career site and read your career blog
  • check the ratings of your company on a company review sites
  • visit your company’s Facebook page
  • join your Talent Network
  • talk to your company representative at the career fair
  • fill out your online job application, come in for the interview, etc.

Active vs. passive candidates’ journeys

It is important to note that while the first three stages of candidate journey focus on active job seekers, the last three stages focus on the passive candidates.

LinkedIn research has shown that only 12% of people actively look for jobs, and this is the reason why recruiters have started paying more attention to passive job seekers and the awareness, consideration and interest stages of their journey.

Can you sell the opportunity with your company?  Are you able to get a candidate excited about the thought of working for you?  Are you able to make them feel that your job is better than others?  If not, you may want to consider using a recruitment agency because that is exactly their expertise.  They can you through the job process, sell your opportunity to the candidate and find you the top talent you are seeking.

Learn how Hospitality Recruitment Agencies can be your friend.

What Clients Say About Patrice & Associates

  • Karen Horton has been amazing! 

    She found me and helped me get my desired position.  She’s pleasantly meticulous, hard working and very friendly which makes talking with her easy.  I would definitely recommend her to anyone who needs help.  

    Many Thanks!

    Netra

    Karen Horton has been amazing!
  • Hiring Workshop - Jobs Hiring Tips for CandidatesDavid Kohlasch is a sure bet!

    David Kohlasch was instrumental in securing my recent placement as a sales manager. He set up interviews quickly, helped me with my resume, spent significant time with me discussing the position and answering all of my questions. I highly recommend his services!    

    Thank you,

    Robyn Dank

    David Kohlasch is a sure bet!
  • Thank you for helping me Bruce Leininger!

    To be honest, I couldn’t be happier having someone help navigate me in changing jobs because for one, that's a crazy thing sometimes. You know the current system your in and are comfortable, but you want something more that's why your looking for a new job no matter the reason. But having someone help you and give you advice for real life is even more valuable. Mr. Bruce Leininger has been the biggest helping hand I could have ever encountered, great person and businessman! I’d also call him a great friend through all of this process.          

    Much Gratitude,

    William

    Thank you for helping me Bruce Leininger!
  • Sally truly cares about your personal growth!

    When working with Sally Kennedy, you can tell she is very experienced and knowledgeable about the interview process and what employers are looking for.  She kept me updated and had thorough communication throughout the whole process.  She truly cares about your career and your own personal interest, and it shows in her work. Could not be more pleased!    

    Blake Schwier

    Sally truly cares about your personal growth!
  • Let me just say Allison Sullivan was exceptional!

    Allison contacted me after locating my resume.  She was very professional, kind and wonderful to deal with.  She followed up with me numerous times to check in and make sure the interview process was going smooth.  I got hired and even then, Allison made sure everything was moving along.  If you need a recruiter, she is your person!    

    Dorothy Santiago

    Let me just say Allison Sullivan was exceptional!