Restaurants could be leaving sandwich revenue on the table

No meal is more central to the American diet than the sandwich. Portable, convenient and eminently customizable, it fits the needs of the modern consumer, and recent research shows that there’s still a long runway for growth of sandwich sales in restaurants. Americans ate 12.5 billion sandwiches in restaurants from October 2013 to October 2014, according to consumer researcher The NPD Group. But a recent survey of more than 1,000 consumers by menu research firm Datassential found Consumers are still making the majority of their sandwiches at home.

 

For more info:  http://nrn.com/food-trends/restaurants-can-still-find-revenue-sandwiches

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