New Year, New Beginnings!

New Year, New Beginnings

In December Patrice & Associates made a huge announcement regarding the future of the company. Conscious Capital Growth (CCG) acquired a majority stake in the brand. So, what happens next!? Today I want to tell you a little about the merge, our new partners, how Patrice & Associates will look, and what exciting things we have on the horizon!

Patrice and Associates is the Nation’s top Hospitality Staffing and Recruiting franchise. Patrice & Associates led the way for 30 years in the industry and is breaking ground in Executive Search. This recession resistant model is well known for working with restaurants, hotels, resorts, caters, bakeries, managerial, exec teams, service-based companies, hospitals, colleges, stadiums, universities, assisted living, grocery stores, and retailers to name a few.

Our Founder, Patrice Rice, will remain in an advisory role while looking forward to retiring and spending time on her farm and traveling. She is excited to stay in contact with the company she built and watching the next phase of its growth. Brian Miller, a pillar in the company since 2014, has moved into the CEO role. He will be providing the strategic vision and guidance to take the company to greater heights. The remainder of the Patrice & Associates executive team will remain in place and continue to give amazing support to the franchisees. The excitement about the company and merge with CCG is buzzing in the new year.

So, who is CCG? Conscious Capital Growth, CCG, is based in Scottsdale, AZ and is an acquisition and growth accelerator firm in the franchise industry. CCG consists of experienced leaders, industry advisors, instant infrastructure, and access to capital with decades long success in the wellness, beauty, pets, service, food & beverage, consumer, goods, and retail spaces.

Heather Elrod and Christo Demetriades , the managing partners at CCG, along with their advisory team are excited about the acquisition. They recognized that Patrice & Associates staffing, and recruiting is primed for success with CCG. With the track record of success and the growing work from anywhere trend Patrice & Associates will continue to expand and be on top in their space. The brands culture and equity are the perfect match for CCG and the future is bright.