News

Hospitality Recruiting Strategy changed by 2 Restaurant Brands

Hospitality Recruiting strategies are ever changing. Bob Evans and Cracker Barrel were 2 of my very first clients when I started in hospitality recruitment.  I have seem then go through many changes with regard to compensation and quality of life.  They have both been leaders in recognizing the need to change and again they are stepping out to make it happen. Hourly recruiting is evolving. Competition continues to intensify and applicants have far more available opportunities. What worked before no longer works today. If you want to stay relevant, you need to reevaluate your approach and get more strategic--which is…

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Recruitment Tip: Write a great ad people will answer

After 30 years the hospitality recruitment business, I have learned what's important to get people to respond to your ad for employees. The industry you're in doesn't matter when it comes to writing ads. When I look at most ads posted, on Monster, Indeed, etc, the ad is  all about what that company wants in an employee.  You want this, you want that, you need to have this, you need to have that.  Here's the job description, which anyone applying for the job should already know, and oh by the way apply now. There is nothing on most ads that…

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Recruiting has changed – do you have an employee value proposition?

For the last 30 years I've watched lots of changes affecting the recruitment process.  From using fax machines, to the onset of job boards (which everyone thought would solve their problem but didn't), to social media recruiting.  Previously no one ever thought an Employee Value Proposition.  Why would they?  People wanted a job, you had a job, and you could pick the best person from the multitudes that said "pick me, pick me!" Today everything is different.  No longer are people standing in line that want your job.  They have options, they are tech savvy and have checked out your…

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Improve your Recruitment Efforts through Social Media

Social Media Recruiting is a simple, fast and affordable way to target top talent and promote your Employer Brand. In today's shrinking marketplace for top talent your employer brand is critical.  WHY would someone want to work for your company? What makes you different from your competitors?  You need to understand WHAT your employer brand is today and then take steps to change if necessary. What is Employer Brand? Employer Brand is the term used for your company's reputation as an employer.  Employer Branding is the process of presenting your company as a desirable employer. The goal of Employer Branding is to attract high-quality candidates and position your company as their employer…

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Restaurant Turnover and Recruitment Challenges are Here to Stay!

Restaurant Turnover and Recruitment Challenges are Here to Stay! I have been in the hospitality recruitment business for 30 years (and will now stop counting!) and every year I hear that hospitality recruiting agencies will no longer be needed.  The goal has always been for restaurants to find their own staff and as Staffing Partner to my clients we help with that goal.  But the stark reality that restaurant turnover and recruitment challenges are here to stay! The best restaurateurs know that it takes more than a good restaurant menu to bring guests in the door. Every year, new restaurant industry trends shape and…

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