Burger King introduces lower-calorie fries
Burger King Worldwide Inc. has introduced a lower-calorie French fry that it says has significantly less fat and fewer calories than its competitors’ offerings.
The second-largest burger chain calls the new offering “Satisfries” and launched it Tuesday with a broad social media campaign.
Miami-based Burger King said the new crinkle-cut fries are processed with a special coating that absorbs less oil. In a value-size serving, the coating reduces fat to 8 grams, or 40 percent less in than traditional fries, and reduces calories to 190, or about 30 percent less.
“One out of every two Burger King guests orders our classic French fries, and we know our guests are hungry for options that are better for them but don’t want to compromise on taste,” said Alex Macedo, president for Burger King’s North America division.
The new fries are priced between 20 cents and 30 cents higher than Burger King’s regular fries but can be substituted in kids’ meals at no added charge, the company said. Suggested prices for Satisfries will be $1.29 for the value size, $1.89 for small, $2.09 for medium and $2.29 for large.
To create anticipation around the launch, Burger King staged events tied to a #WTFF hashtag last week in Chicago, Los Angeles and New York City. #WTFF stands for “What The French Fry” and plays off a common “What The …” social-media usage.
“Unbranded oversized French fry pods with eight-foot crinkle-cut French fries were installed in high traffic areas,” the company said. “Passersby were encouraged to interact with the French fries and take pictures to post on social media using the hashtag.” Images with #WTFF are compiled at a Tumblr photo site.