Burger King introduces lower-calorie fries

Burger King Worldwide Inc. has introduced a lower-calorie French fry that it says has significantly less fat and fewer calories than its competitors’ offerings.
The second-largest burger chain calls the new offering “Satisfries” and launched it Tuesday with a broad social media campaign.
Miami-based Burger King said the new crinkle-cut fries are processed with a special coating that absorbs less oil. In a value-size serving, the coating reduces fat to 8 grams, or 40 percent less in than traditional fries, and reduces calories to 190, or about 30 percent less.
“One out of every two Burger King guests orders our classic French fries, and we know our guests are hungry for options that are better for them but don’t want to compromise on taste,” said Alex Macedo, president for Burger King’s North America division.

The new fries are priced between 20 cents and 30 cents higher than Burger King’s regular fries but can be substituted in kids’ meals at no added charge, the company said. Suggested prices for Satisfries will be $1.29 for the value size, $1.89 for small, $2.09 for medium and $2.29 for large.
To create anticipation around the launch, Burger King staged events tied to a #WTFF hashtag last week in Chicago, Los Angeles and New York City. #WTFF stands for “What The French Fry” and plays off a common “What The …” social-media usage.
“Unbranded oversized French fry pods with eight-foot crinkle-cut French fries were installed in high traffic areas,” the company said. “Passersby were encouraged to interact with the French fries and take pictures to post on social media using the hashtag.” Images with #WTFF are compiled at a Tumblr photo site.

Back

What Clients Say About Patrice & Associates

  • Francisco Chevez is one in a million!

    I would like to formally thank Francisco Chevez for helping me get this great District Manager position. Francisco was very professional from the beginning. He was persistent in his search for the perfect opportunity. He presented me with multiple job opportunities, all great. He made me feel as if I was his only client and his top priority. Even after starting the new job, he called back to check on me. Francisco is great at what he does and I’m glad I was paired with him.      

    Sincerely,

    Enzo Mera

    Francisco Chevez is one in a million!
  • Matt Lopez nailed it!

    I am thankful for the service that Matt Lopez provided on behalf of Patrice and Associates in finding me and matching me to an excellent job with an energy company in northern Virginia. Matt Lopez discussed the position and the company and advised me on the hiring process. Matt has the intuition to assess me the job candidate, and the employer regarding my personality and the corporate culture to make the match. Matt found a Company that has all the attributes that I have struggled over the past few years to find. I intend to do an excellent job for the Company that I am joining in October 2022. I plan to achieve my immediate objectives, the company’s goals and show that Patrice and Associated backed the right person for the job.                    

    Sincerely,

    Robert Chew

    Matt Lopez nailed it!
  • I can't thank Karl Busch enough!

    I recently relocated to South Carolina from New York.  At first I tried the usual big company name job search engines, I even reached out to a couple of recruiters but, Karl Busch at Patrice and Associates was the guy who got it done!  His guidance and advice along the way was invaluable.  I was able to secure an Executive Chef position at a high profile restaurant thanks to him.          

    Thank you!

    Steven D.

    I can't thank Karl Busch enough!
  • Shawn Hoye was great to work with.

    Super attentive with plenty insight into the local job market which gave me a leg up in making the perfect career move.              

    Many Thanks,

    Sean Giffing

    Shawn Hoye was great to work with!
  • Whitney Davis was incredible!

    I would just like to say what an asset Whitney Davis was in regards to me finding another job. I appreciate all the help and I would definitely recommend him to others.        

    Thank you!

    Larry A.

    Whitney Davis was incredible!