Burger King introduces lower-calorie fries

Burger King Worldwide Inc. has introduced a lower-calorie French fry that it says has significantly less fat and fewer calories than its competitors’ offerings.
The second-largest burger chain calls the new offering “Satisfries” and launched it Tuesday with a broad social media campaign.
Miami-based Burger King said the new crinkle-cut fries are processed with a special coating that absorbs less oil. In a value-size serving, the coating reduces fat to 8 grams, or 40 percent less in than traditional fries, and reduces calories to 190, or about 30 percent less.
“One out of every two Burger King guests orders our classic French fries, and we know our guests are hungry for options that are better for them but don’t want to compromise on taste,” said Alex Macedo, president for Burger King’s North America division.

The new fries are priced between 20 cents and 30 cents higher than Burger King’s regular fries but can be substituted in kids’ meals at no added charge, the company said. Suggested prices for Satisfries will be $1.29 for the value size, $1.89 for small, $2.09 for medium and $2.29 for large.
To create anticipation around the launch, Burger King staged events tied to a #WTFF hashtag last week in Chicago, Los Angeles and New York City. #WTFF stands for “What The French Fry” and plays off a common “What The …” social-media usage.
“Unbranded oversized French fry pods with eight-foot crinkle-cut French fries were installed in high traffic areas,” the company said. “Passersby were encouraged to interact with the French fries and take pictures to post on social media using the hashtag.” Images with #WTFF are compiled at a Tumblr photo site.

Back

What Clients Say About Patrice & Associates

  • I would like to personally thank Ken for all his help in helping me to find a job. On June 1st I was released from my job of 11 years. I was unsure of what my next steps would be. I haven't been through an interview in years and I felt like I was unprepared. Ken took the time to help me step by step. He first gathered all my personal information and work history. He built a resume from all of that information and articulated my accomplishments in a way I never could have. He sent me tips on what to wear, questions to ask, and called after my interviews to see how it went. He gave me support and encouragement when I was at my absolute lowest. I couldn't have asked for a better recruiter! Thank you again Ken! Thanks, Again, KenGeneral Manager, Logan's Road House, Chattanooga TN
  • Ken Schreifels was a great help during the whole process from start to finish. He was with me every step of the way with tips and words of encouragement. If I had any questions or concerns, no matter what time of day it was, he was there to answer it. I would recommend Ken to anyone. Thank you, William  I Would Recommend Ken to Anyone Looking for a New JobGeneral Manager, Fuddruckers, New Jersey
  • David Israel was a pleasure to work with and was instrumental in helping me find an excellent career opportunity .

    David was extremely professional and took the time to really listen to where I was in my career and what I was looking for. As a result of the work he did to connect me with the right opportunity, I was able to obtain a great starting salary and great benefits as well. I would highly recommend David’s services to both job seekers and employers. Josh Axmacher David Israel was a pleasure to work with!
  • Tim was nothing but helpful from the start!

    I was originally contacted by Tim as a reference for someone who used to work for me. He must have recognized that I myself was a good fit, because within a few minutes the conversation turned to me applying for the job.  He was always pushing for me. He was there to help with everything, every step of the way, and was in constant communication. He played a massive role in me landing an amazing job with an even better company. I can't stress enough how awesome this guy was. Tim will coach you through the entire process and be your biggest advocate. He has a lifetime of experience and knows exactly what companies are looking for. A+, 10/10, two thumbs up, 5-stars. Thanks for everything Tim! Brock Kinley Tim was nothing but helpful from the start
  • Tim was very patient and thorough when going through the process of trying to find employment for me and my skills. I appreciate the time and effort he put in for me and I would recommend Tim Walker & Patrice and Associates to anyone looking for great opportunities. Carolyn Floyd Tim was very patient & thorough!