2014 Drink Trend – Signature Regional Cocktails

Just as food with backstories sells well, so do cocktails with a history. Highlighting regional specialties behind the bar — a Sazerac in New Orleans, a mint julep in Louisville, Ky. — adds to drinks’ appeal and helps give customers a sense of place.

Omni Hotels & Resorts saw cocktail sales rise 20 percent last year when they nixed more ambitious drinks and instead added several varieties of regional favorites.

From left: Ultimate Martini, Rye Manhattan, Smoky Margarita and Moscow Mule from Omni Hotels & Resorts.

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