News


> Click Here to view our News Archives <

Study: Consumers Hungry for Restaurants

Posted on July 6, 2010 at 10:32 AM

Consumers’ appetite for dining out has grown significantly from six months ago, according to a new study from consumer research firm Market Force Information.  This is another great indication that the hospitality industry is strong and can survive anything the economy tends to throw at it.  Americans love food and love to eat out!

About 25 percent of the 4,600 respondents to a Market Force poll indicated that they plan to eat at restaurants more in the next three months than they did during the previous three months, compared with only 5 percent of consumers surveyed in December 2009.

Only 8 percent of respondents projected that they would eat at restaurants less than they did the past three months, compared with 52 percent who said so in December 2009, while two-thirds of consumers said their eating-out habits would stay the same, an improvement from the 44 percent who responded that way six months ago, according to Market Force.

The study indicating growing consumer hunger for dining out comes amid broader signs of a sluggish economic recovery. While the Department of Labor reported last week that the national unemployment rate fell from 9.7 percent in May to 9.5 percent in June, much of that decrease was attributed to 652,000 people dropping out of the labor force. Private employers added 83,000 jobs in June, while government payrolls decreased 125,000 after 225,000 census jobs were phased out.

The way restaurants attract those diners also is starting to change. Some of the industry’s biggest companies are shifting their marketing from aggressive traffic-driving deals to new products. For example, quick-service chains Subway and Taco Bell, which have long focused on value offerings, are looking to make in-roads at breakfast. Burger King pivoted from value offers like $1 double cheeseburgers to a limited-time offering of Fire-Grilled Ribs, a more premium product with a higher price point.

The Market Force survey also found that healthful dining options remain important to consumers as they express a willingness to dine out more. Forty-two percent of respondents said it was extremely important that restaurants post information on calories and nutrition, while 45 percent said it was somewhat important. Similarly, 36 percent of consumers said it was extremely important that restaurants serve appropriate portions, with 45 percent saying it was somewhat important.

Organic and locally sourced products are not as crucial to consumers, however. Forty percent of respondents said the use of organic products was not at all important, while 21 percent of consumers responded that local sourcing was not at all important.

Market Force’s survey was conducted among the firm’s network of more than 300,000 independent mystery shoppers and merchandisers. Of the 4,600 people selected for this study, which was conducted in May and June, 80 percent of them worked part time or full time, and 60 percent reported incomes of more than $50,000 a year. Seventy-six percent of respondents were women, and half the participants reported having children at home.






Patrice & Associates Impacts Peoples Lives

Posted on June 23, 2010 at 11:17 AM

When our Mission says “Recruiting is about helping people” we mean it.  Every week we receive testimonials where we have helped people find jobs. We were successful where other recuiting agencies failed.  We cared about the person and went the extra mile when no one else would.  This testimonial from Wayne Calloway talking about what Tim Cordrey, our Richmond franchisee, did for his life is incredible.

“First, let me just start by saying THANK YOU.

I started the new year with great expectations and enthusiasm. One day I received a phone call from my mother telling me she was diagnosed with cancer, it floored me and all I could think of is that I had to be near her and see her through this ordeal. I took a leave of absence which turned into me leaving a job that I loved permanently.

Well, 2 months later my mom is cancer free and doing great!!!! Now it’s time to look for employment, so I started posting my resume online to different job sites to no avail. I started getting emails from Insurance Companies for employment in sales, don’t get me wrong, there’s nothing wrong with working for insurance companies but it wasn’t my cup of tea.

I started to receive phone calls from various recruiters, I won’t name names, but at least 3. Here it is June and my fiance and I are expecting a little one in July and she’s the only one working 50 hrs a week to pay the bills. I had become so stressed out that I started breaking out in a rash on my face and was a little down in spirit.

About 2 weeks ago I got a phone call from Tim Cordrey of Patrice and Associates inquiring if I was yet employed, to which I replied “No”, now mind you, the thought was running through my head that this guy is going to be just like the rest of the sorry recruiters who have contacted me and literally did nothing but gave lip service. He told me about a company that was looking for managers and explained a little about the company. We talked for about maybe 15 minutes and he set up an interview with me. Upon arriving I was so nervous yet anxious and after seeing Tim I thought to myself, Lord, what am I going to say to this man, it’s been years since I had to do an interview, he instantly put me at ease. He explained the company a little more in detail and we went over my resume in depth. He asked me various questions and after answering he coached me on the proper way to address the question. He was passionate about his job in helping me find employment. Never have I seen anyone so determined to help me in my quest to find a career, not just a job.

Tim Told me that the District Manager had interviewed previous applicants that worked where I use to and none of them had any luck and that the DM really didn’t want to interview because he had no luck with applicants from the company that I was previously employed. After talking to me, he told the DM that there was something different about me and that if he would only give me a chance to be interviewed he could see for himself. 2 interviews later and I am now employed as a manager for a very well known company making $11k more than I was at my last job. I am so ecstatic that I’m dancing all over my house. No longer am I stressed about finding a JOB.

To Tim and the staff at Patrice and Associates, I and my family THANK YOU, not only did Tim accomplish what he set out to do but he gained my TRUST and FRIENDSHIP and that’s hard to do. I will personally and without reservation recommend all of my friends or colleagues who are looking for employment to call Tim @ Patrice and Associates first before they look anywhere. God bless you Tim and may he continue to rain blessings on you and yours.”

Sincerely,

Wayne Calloway
Midlothian, VA







Taking the bar to the table

Posted on June 16, 2010 at 1:32 PM

Many restaurants, especially those with limited bar space, are turning to tableside cocktail service to provide more customers with the hand-crafted drink experience.

Toby Maloney of Alchemy Consulting turned to an old-fashioned solution as he developed the bar program at New York’s Bar Seven Five, which does not have a standard bar setup.

Inspired by the cocktail service on the historical Pullman Company trains, in which bartenders created drinks and had them finished tableside, Maloney ordered custom-made cocktail caddies for Bar Seven Five.

“When you don’t have a bar itself, so much of the show and experience is the sound of the shaking drink, the look of it being poured into the glass,” Maloney said. “There’s something so very visceral, and that’s one of the great things about being able to do tableside service.”

If a customer orders a mojito at Bar Seven Five, Maloney explained, a bartender would bruise the mint and add ingredients for the drink and ice into a cobbler shaker. The shaker is placed into a caddy along with the necessary glassware and straw. The caddies also have special compartments that hold other accoutrements like beverage napkins and are designed in a way that everything can be carried one-handed to tables. The server then shakes and serves the mojito to the guest at the table.







Arbys may make the move into retail

Posted on at 1:26 PM

Arby’s, which has struggled to drive sales in its restaurants, may extend its reach by offering branded products in grocery stores.

The 3,700-unit chain said Friday that it had signed a deal with Nancy Bailey & Associates Inc., an Atlanta licensing firm, to begin fielding offers to sell packaged Arby’s items on supermarket shelves.

Arby’s spokeswoman Kathy Seifert confirmed the chain would seek to sell its products in retail settings, but she declined to offer details on what would be sold. She noted that the brand previously had licensed its sauces for retail.

The leveraging of restaurant brands in the retail market can be lucrative for chains, earning millions of dollars and creating additional revenue streams, said Bill Cross, a vice president at Broad Street Licensing Group, which is not involved in the Arby’s deal.

Several restaurant concepts have entered the retail market or increased their grocery offerings as sales slowed in their dining room, including P.F. Chang’s, Burger King, California Pizza Kitchen, T.G.I. Friday’s, Jamba Juice and Starbucks.

Arby’s has had difficulty reversing falling sales, with parent company Arby’s/Wendy’s Group reporting an 11.5-percent dive in same-store sales at the roast beef chain for the April 4-ended first quarter.

In May, Wendy’s/Arby’s Group tapped industry veteran Hala Moddelmog as Arby’s new chief executive and charged her with executing a turnaround at the chain.

Separately last week, Wendy’s/Arby’s Group chairman Nelson Peltz disclosed that he had received an inquiry expressing interest in the acquisition of the fast-food company, according to documents filed with the U.S. Securities and Exchange Commission.

Peltz, whose Trian Fund Management LP owns 23.5 percent of the company, said he is considering the offer, which was made by an unnamed third party.